Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Over 90% of sales were from those referrals. The reality is, there’s never been a level playing field.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 14, 2010

The sales or support representative should speak directly through whatever medium the contact prefers. Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

AUGUST 10, 2010

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? RK : Measuring social media’s direct impact on sales. Connecting the influence factor with the direct sales is impressive if possible. To keep the system from being gamed, it doesn’t work like that.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 13, 2010

People who have educated, inspir… [link] [link] John McTigue @jaybaer talks about the continuing impact of Dale Carnegie's advice for sales & marketing – [link] [link] Jodi Mallow Maas The Best Advice Has No Shelf Life [link] topsy_top20k RT @jaybaer: The Best Advice Has No Shelf Life: Who Influenced You?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I don’t concur that “social media can increase sales&# is always false.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event. An interesting little related aside.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JULY 22, 2010

The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events. She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Webbiquity

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

OCTOBER 5, 2010

New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide. Driving sales directly was ranked by both groups as the least effective use of the platform. The A-Z List: How Twitter Can Make You A Better Blogger by Ink Rebels. ** 5 Stars. Post on Google Buzz. Twitter Facts, Figures & Stats.

Twitter 100

Twitter Stats Tools Tips 100

Adobe Experience Cloud Blog

OCTOBER 22, 2012

He also talks regularly on digital marketing at events such as SMX, Brightonseo, Thinkvis and more. He’s delivered presentations across UK & Europe at events like A4U, SMX London and SASCON. She’s spoken at various industry events, both in the UK and abroad including MozCon, SearchLove, Be Wizard and Think Visibility.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

Directive Agency

JULY 15, 2019

We also talk about this switch from Blogger Jet , which was the blog that he was running. Usually what 99% of bloggers would do is they would write either their thoughts, opinions, how they think broken link building should work. So we talked about the future of SEO. To going to Ahrefs, and moving from the Ukraine to Singapore.

SEO 40

SEO Paid Content Budget Programs Tools 40

Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. I'd argue that social media is like sales, recruiting, or communications. Don’t cheat them of that opportunity. (Oh, It’s a big world out there.) Everyone ought to be thinking about it.

Social Media 140

Social Media Media PR Webinar Metrics 140

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. It’s about moderating panels, a function that many of us are called upon to perform at events from time to time. Tweet This!

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Content Marketing Institute

APRIL 19, 2018

Angela Reina, digital marketer, Bloggers Buzz. Jason Scott, digital marketing freelancer and blogger. I partnered with a local magazine and attend all its community events. I did a Facebook Live video with the owner during the event on the magazine’s Facebook page and had a small audience. Become a thief.

Creativity 111

Creativity Work Management Marketing Management Long Tail Marketing 111

Convince & Convert

AUGUST 4, 2010

4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. Will Social Media negativity draw CEO types more into the fray? Can you tell who the “blahs&# are if you aren't using Social Media? Customer Service? A lot to think about.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In other cases, they are the new influencers, bloggers and taste-makers. In either event, your job in this circumstance is to create conversation. In some cases these are members of the media. Thanks, Jay!

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

SnapApp

DECEMBER 22, 2016

She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful). Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful).

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

SnapApp

DECEMBER 14, 2016

Sales enablement. Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Provide solutions and start them on the sales funnel. This is real inbound marketing - no need to mention sales. Freelance Content Creator / Blogger / Copywriter.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

MAY 26, 2021

The more you link to others — especially when you do it in a consistent, opportunity-driven way — the greater likelihood one of those bloggers will return the favor. If you create a comprehensive resource list, it'll be easy for other bloggers to link to it in their own posts instead of rehashing and curating all that content themselves.

Link Building 101

Link Building Lead Ranking Lead Scoring Webinar Metrics 101

seo.co

DECEMBER 8, 2020

Building an effective website that will provide a strong, consistent flow of leads or sales requires marketing. SEO makes your website visible to potential customers so that you can make sales. Measuring allows you to track which efforts tend to drive the most traffic, and attract the most interest, leads, and sales.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

JULY 17, 2018

You work with sales, content, SEO, and customer care champions to promote targeted messaging. So, unless you utilize the combined power of inbound and outbound marketing tactics , your words won’t stand out in the age of omnichannel sales cycles. First, the PR team pitches media persons, bloggers and influencers daily.

PR 185

PR Paid Content B2B Thought Leadership B2B Marketing 185

Biznology

JULY 31, 2018

Oh, and lots and lots of swag for the taking, with quite a lot of it for actual sale. I’ve been running influencer marketing campaigns since 2002, back when it was called buzz marketing and word of mouth marketing. Event planners need to make sure you have fun. Original Gangster. Fun Fun Fun. A Gift Given Freely.

Planning 120

Planning Paid Search Agency Word of Mouth Advertising Agencies 120

Convince & Convert

SEPTEMBER 20, 2010

link] Patrick Curl First off I agree that slow is good, and that there's really no other way to really build the level of trust that Social media has to build in order to be successful – after all it isn't about fast sales, it's about life-time customers.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160