Blogger Buzz CMO Marketing 
Convince & Convert
FEBRUARY 24, 2015
At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. IMI), one of the top digital marketing agencies. Why Bloggers? Bloggers are highly trusted resources.
Buzz Marketing for Technology
DECEMBER 9, 2008
The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. In a recent research report entitled Future Tense: the Global CMO published by the Economist Intelligence Unit I hope to recap some of the most salient points of this paper as I see them. This is becoming an art in itself.
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Biznology
JULY 17, 2018
If you haven’t read last week’s article, What Clients Want and Expect from Influencer Marketing, According to Creator Relations Master, Kristen Matthews , you should start there. Because without clients there’s no influencer marketing campaign. 250 is the Cellar for Creator Compensation. And this is the basement.
KoMarketing Associates
AUGUST 19, 2013
As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. per month, almost double that of Facebook (9.3%).
Marketing Insider Group
APRIL 30, 2013
And so we are winding down the Future of Marketing series (for now) with this post on the 5 mindset shifts marketing leaders need to make. Today’s post comes from Velocidi CMO Margaret Molloy (@ MargaretMolloy ) and includes her coverage of the discussions at the recent CMO Club Summit.
Chris Koch
JUNE 26, 2009
When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. My job is to learn about how to become a better B2B marketer and to share what I learn with others.
Hubspot
JUNE 30, 2013
There’s been a lot of buzz about social media this week, especially around social search and visual content. Some of these new features might not have come as a surprise, but we’re certain they’ll give marketers a leg up on their campaigns and strategies. Marketers everywhere, rejoice!
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