Smashmouth Marketing

Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. I was fortunate enough to be asked by Gerhard Gschwandtner , of Selling Power to speak this week at his Sales Leadership Conference in Philadelphia.

We Are All Our Own CEOs - Chris Brogan On #Owner Magazine

Smashmouth Marketing

Owner is the brainchild of Chris Brogan , a leading speaker, author and blogger focused on digital business. As a business owner, I manage my tasks, take care of clients, look at my numbers, work hard, attend to quality, work with my team.you name it.

Trending Sources

Blogger Freeroll

Smashmouth Marketing

Just got knocked out of the Pokerstars Blogger Championship. Great job to Stars! The prize pool was well worth playing - a $12k package to the WPT-PCA, flat screen TVs, iPods, etc. I was more impressed with the weak field. I was actually shocked that people that love the game this much were so sloppy with their play. I got cut in half late in the tourney by a weak Ace out of position catching against my QQ. I raised him good, but it didn't matter.

Blogger Tourney - kewl

Smashmouth Marketing

I need to register for the Pokerstars online blogger championship. Great idea Stars! This event is powered by PokerStars. Registration code: 3492002

Ben Franklin - the First Blogger

Smashmouth Marketing

Poor Richard, Richard Saunders , Silence Dogood.was he the first blogger ? Ben Franklin's 300'th birthday is today. And he was tempted, but gave to good judgement, to almost be one of the first famous vegetarians ? Franklin was an incredible innovator, diplomat and entrepreneur, but one idea he had has outlived its usefulness (in my humble opinion. Daylight Savings Time: While in Paris, Franklin was the first to propose the idea of Daylight Savings Time.

B2B Demand Gen Week in Review July 12.16

Smashmouth Marketing

For Those About to Rock.Show Up First - Paul Castain, sales trainer and sales blogger at Paul Castain's Sales Playbook , wrote a great article that shares 13 tips on how effective sales people can "show up" and get found, all while weaving Slash and George Lopez into the mix.

Lead Generation Tips: Know Your Competition

Smashmouth Marketing

We each have two obvious things in common: We are bloggers and we are lead gen practitioners. Over the past month I've had the pleasure of spending time with four of my "competitors." Within my first conversation with each of them, we mutually realized that we are more about co-opetition than competition. In fact, we bring value to each other. Robert Lesser of Direct Impact Marketing Acquiring Minds blog. Brian Carroll of Intouch: B2B Lead Generation blog. Nigel Edelshain of Sales 2.0:

Lead Generation Tip: Know Your Competition

Smashmouth Marketing

We each have two obvious things in common: We are bloggers and we are lead gen practitioners. Over the past month I've had the pleasure of spending time with four of my "competitors." Within my first conversation with each of them, we mutually realized that we are more about co-opetition than competition. In fact, we bring value to each other. Robert Lesser of Direct Impact Marketing Acquiring Minds blog. Brian Carroll of Intouch: B2B Lead Generation blog. Nigel Edelshain of Sales 2.0:

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

Then consider using a combination of some "warm" marketing like an email subscription with something to drive more leads, like either LinkedIn Answers, Groups, Twitter - or make friends with the bloggers that influence their target market. This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Next week, Oct. 5 and 6, will be the Boston summit. Find me there and say hello.

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

Then consider using a combination of some “warm” marketing like an email subscription with something to drive more leads, like either LinkedIn Answers, Groups, Twitter – or make friends with the bloggers that influence their target market. This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Next week, Oct 5 and 6, will be the Boston summit. Find me there and say hello.

5 Things You Can Do On Vacation If You Can't Get Work Out Of Your Mind

Smashmouth Marketing

I banged out 4 that I'll use for fillers in the future) Catch up on RSS feeds - peruse all those brilliant bloggers out there that you never have time to read Paint a picture - I've had a diagram that I've wanted to do for a presentation that has been lingering in my mind for months. My vacation read was The Historian by Elizabeth Kostova - an incredibly told story of Dracula from both an historical perspective, a thriller, and a biographical twist.

b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance

Smashmouth Marketing

It is debatable whether a blogger should build some level of personal brand with off-topic content. What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts. He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation.

b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance

Smashmouth Marketing

It is debatable whether a blogger should build some level of personal brand with off-topic content. What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts. He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation.

Smashmouth Marketing - Untitled Article

Smashmouth Marketing

I have to admit, using Blogger was extremely easy to setup. I used my site's stylesheet in the Blogger template, created a container page to hold it, and voila! So my father wants to know.What is a Blog? A Blog is a "weB-log". If it's said fast, it sounds like ".Blog". Blog". It is basically a web diary or journal. Now I am able to type anything from any web browser and have it published to this page.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media.

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? What My Clients Have Taught Me about Blogger Outreach (business2community.com).

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” That said, these bloggers are the victims.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.

Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating.

Why CMOs Should Engage With Niche Bloggers

Modern Marketing

Networking with niche bloggers is a powerful way to get genuine, professional reviews in-front of your target customer. Winning Over the Wildcard Niche Blogger. That’s why I approach micro-bloggers with a friendly and transparent message.

Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life.

Beauty Bloggers: Top 100 Influencers and Brands

Onalytica B2B

Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. Hayley (TPB) – Beauty and Lifestyle blogger at Tea Party Beauty.

Blogger outreach is scary

Biznology

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Image via Wikipedia.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogger Outreach is Hard.

How to Turn Anyone Into a Blogger

Hubspot

Whether you know it or not, every person that works for you is a potential blogger. Of course, your new blogger can’t write exclusively about mountain biking or pie crusts, but it’s your job to find a way to incorporate their expertise and frame it in a way that applies to your blogging goals.

7 Tools for Finding & Connecting With Influential Bloggers

Hubspot

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Want to achieve worthwhile results from your blogger outreach efforts?

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers).

Does Business Blogging Still Get Results in 2017? New Data from 1,000 Bloggers [Infographic]

Hubspot

2017 marks the fourth consecutive year Orbit Media Studios has tapped the insights of 1000+ business bloggers to publish a research report on blogging statistics and trends. The vast majority of bloggers are seeing rewards from their efforts and meeting their goals, whatever they might be.".

The Top 100 Bloggers On Triberr

Marketing Insider Group

For a couple of years I have been using Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard. Dashburst compiled the 100 top bloggers on Triberr so you know who to pay attention to on the site and blogging circuits.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark.

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

How to engage bloggers down the long tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Tumblr Shuts Down Popular Blogger: Who's Next?

Hubspot

That’s exactly what happened to a popular blogger who goes by the name Bohemea. Worse, Bohemea claims other Tumblr bloggers have been similarly wiped out. But shutdowns like the one that happened to Bohemea could scare business bloggers away, Balboni says.

How to Become the Best Blogger in Your Niche

Hubspot

So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. If blogging is the core of content marketing, and content marketing is the path to success, then we must conclude that being a kickass blogger is the path to marketing success.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.

Earned-media micro-influencer marketing primer

Biznology

was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match. Back then we called it blogger outreach and blogger engagement.

How NOT to pitch a blogger

Biznology

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. Bloggers will always call you out if they sense you’re just calling it in. Bloggers did not fall of a turnip truck.

Social Media for Busy Business Bloggers

Writing on the Web

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? It’s the numbers.

Measuring Feedback: Separating Needs from Noise

Salesfusion

Guest Blogger Techie Stuff The post Measuring Feedback: Separating Needs from Noise appeared first on Salesfusion.