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How to optimize your B2B content marketing?

Exo B2B

.” Source: Delivering on Marketing’s Promise to Drive Sales , CEB Gartner This study revealed that the greatest consumption of content in the sales cycle occurred when customers understood and evaluated solutions, even before favoring a supplier (23%). In the age of AI, blogs have a crucial role to play in B2B marketing.

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The Ultimate Guide to Storytelling

Hubspot

Think about times when stories have helped you better understand a concept … perhaps a teacher used a real-life example to explain a math problem, a preacher illustrated a situation during a sermon, or a speaker used a case study to convey complex data. Define your core message. Discuss other alternative solutions, too.

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How to Write a Customer Story: 5 Do’s and 5 Don’ts for a Compelling Narrative

ClearVoice

A customer story is a way of telling a client success story in an engaging fashion by demonstrating the results of a campaign or collaboration in a visual, narrative format — versus a more bland and predictable “problem/solution” model that sends people for the exits. . How that customer story looks is up to you.

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3 Strategies for Maximizing Email Deliverability

Adobe Experience Cloud Blog

Okay, I might be exaggerating—but there are definitely some business risks involved. To understand why, let’s first define soft bounces and hard bounces. Soft bounce: A temporary problem with email deliverability that can be due to an unavailable server or full inbox. Register here!

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The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech

Contently

As much as marketing has changed in the past 10 years, it’s no exaggeration to say it may change even more in the next five. It seems to me like a lot of people buy software and then expect it to solve all their problems. Well, one of the questions is how do you define content marketing software? Why do you still blog?

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Best Free Web Analytics Tools 2022

TrustRadius Marketing

Web analytics solutions are designed for tracking only valuable metrics. This is no exaggeration. Business and technology blogs create resources and guides about teaching how to use Google Analytics. Another problem is if you want their more advanced subscription, Google Analytics 360, reported costs are over 100,000 a year.

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YouTube Mistakes: What NOT to Do When Starting a YouTube Channel

Single Grain

Here’s what NOT to do with your headlines: ❌ Don’t use exaggerated or sensational headlines that don’t accurately reflect the video content. This encourages them to think and become curious about what your video has to offer as a solution or explanation. This can lead to viewer disappointment and damage your credibility.

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