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Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. This means that CTR is key in determining your Quality Score. Manipulating CTR.

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. So using this metric, you can figure out which form of content is working for you and which isn’t. Don’t worry.

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5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

Follow the link at the end of this blog post to download the full list of tips and access your free one-hour consultation for more bespoke advice and tactics. This leads to unnecessary CPC charges, reduced ROI and frustrates customers when they arrive at pages with out-of-stock items.

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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

Taking the time to solidify your objectives before diving in will give you greater alignment as you build out your campaign. Boosted posts and stories are best for campaigns where you already have strong organic engagement, or if you want to quickly test out a post before investing in a more complicated Facebook ad format.

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3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

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Paid ads guarantee that your campaigns will be seen, which takes the guesswork out of the equation. Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. This micro-blogging site exists to help users connect, communicate, and share their thoughts. Low cost: With a $.38

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9 Best Practices to Get the Most Out of Your Image Ads

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There’s also no denying that video ads are out of reach for some due to nothing more than bandwidth or creative restraints. From a tactical standpoint, image ads shine if your goal if you’re trying to push people off the platform toward conversion—like to a blog post or a free trial page. Ad text length x CTR.

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The Ultimate Guide to PPC

Hubspot

For instance, check out the ad that came up in my search for “hair plugs”. Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. You set your CPC at the maximum price you are willing to pay per click on your ad.