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Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. Specific keywords as well as ad creative variations will all have individual click-through rates. This means that CTR is key in determining your Quality Score. Manipulating CTR.

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5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. Follow the link at the end of this blog post to download the full list of tips and access your free one-hour consultation for more bespoke advice and tactics.

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. So using this metric, you can figure out which form of content is working for you and which isn’t. Don’t worry.

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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

Taking the time to solidify your objectives before diving in will give you greater alignment as you build out your campaign. Boosted posts and stories are best for campaigns where you already have strong organic engagement, or if you want to quickly test out a post before investing in a more complicated Facebook ad format.

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AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing

KoMarketing Associates

In August, Google started rolling out a new and exciting update that the PPC world has been waiting for a long time. Like previously mentioned, the biggest change for this update is that advertisers now have the ability to adjust the bid, or completely opt out of, tablet bidding. Cost Per Click. Conclusion.

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3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Metadata

Paid ads guarantee that your campaigns will be seen, which takes the guesswork out of the equation. Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. Rising costs: Facebook ads may be cost-prohibitive if your marketing budget is limited. Low cost: With a $.38

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results. Maximum Bid.