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Transform your B2B brand: 7 strategic insights

Martech

Consumers aren’t moved by facts and figures or long lists of features, regardless of how amazing they may be. But listening to your customers will lead to other marketing gold: blogs, case studies, testimonial videos, campaign themes — and let’s not forget the development of new features and use cases or even entirely new products.

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How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert

A quick parenting tip: If you want your pre-teen and teen kids to listen to you (at least temporarily) beat out Pharrell and Jimmy Fallon on an Internet list. These lists would be a lot different if they were focused on G+, Linkedin, Youtube, Pinterest, or Instagram. That guy is EVERYWHERE!

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SnapApp Of The Week: Find Your Inner Purple Squirrel

SnapApp

Before attending the recent 'Society For Human Resource Management Conference 2014' in Orlando, the PayScale team, along with their trademark purple squirrel mascot, decided to use a personality assessment to create a buzz before the conference. Learn More About PayScale's Strategy for SHRM 2014 On Their Blog! . --.

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Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds

Adobe Experience Cloud Blog

Dreamforce 2013, the largest vendor-led technology conference in history, is in full swing: 120,000 registrants+, 350 exhibitors, A-list celebrities around every corner, and so much swag they had to provide conference goers with extra backpacks. Salesforce.com'

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The Evolution of Content Marketing: Why Darwinism Matters to Your Strategy

Content Standard

Even then, it made Rolling Stone ‘s list of some of the most egregious product placements in entertainment land. I recently spoke with him about how Ipswitch, a Skyword client, has been able to connect with its desired audience through its blog. I am not sure we had a blog that didn’t have a product name in it somewhere.

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The 2021 Guide To Virtual Conferences (And Why You Might Want to go Hybrid)

SpotMe Blog

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. Learn how virtual conferences work, which key components you need to include to really stand out in your field, and how going hybrid may be the trick in a post-pandemic world. Trade shows.

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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

In this case, when I am referring to “Buyer Hubs&# , I am not talking about B2B Directory listings (even enhanced listings), but rather sites where buyers go to submit a Request for Quote from multiple vendors. I acknowledge that some sites have a hybrid model of RFQ forms and enhanced directory listings. b2bmarketing