SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

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SalesIntel

DECEMBER 15, 2021

That problem is an addiction to data, specifically buyer intent data. We don’t plan on curtailing our intent data addiction any time soon, and neither should you. Well, just think of all the good buyer intent data can do for your business! Here are the reasons we don’t plan to quit buyer intent.

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Strategic-IC

JUNE 13, 2019

That’s where buyer intent data comes in. Buyer Intent Data - A Brief Outline. With intent data incorporated into your target account matrix, it’s possible to distinguish the exact stage your ideal accounts are at in their buying journey, and so align the right content and information at the right times.

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PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

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Aberdeen

JANUARY 24, 2019

Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. The global marketing team at MRP reflects upon this challenge in a blog post titled, “Aligning Vendor Solutions to Your Organizational Needs.”. Predict Success by Measuring Buyer Intent.

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Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? improvement vs. 2.9% worsening).

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Zoominfo

DECEMBER 28, 2020

When B2B buyers need to solve a problem, they start researching online. They visit websites where they read blog posts, watch product videos, or download a guide. Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent.

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Aberdeen

JANUARY 16, 2019

Confirming buyer intent matters. But confirming a buyer’s fit is just as critical. Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. Buyer Intent Data Must be a Good Fit.

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Aberdeen

JANUARY 28, 2019

But according to a blog post by Nida Chughtai, 2019 is the year AI for B2B marketing and sales will explode. is the key to taking a buyer intent signal all the way to a converted, satisfied client. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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NetLine

APRIL 19, 2022

Here’s a very fitting portion from the blog: Despite the fact that B2B marketers are under pressure to generate direct leads to sales , they cannot forget about long-term brand building.

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Marketing Insider Group

MAY 25, 2021

That’s why we consider buyer intent to help our clients hone into their target audience to understand their needs better and give them what they’re seeking. Using intent data will also help you create and distribute your content more effectively to reach the right people and add value at every stage of the buyer’s journey.

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Webbiquity

JANUARY 18, 2022

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. ” So, if your company is already making extensive use of buyer intent data, congratulations, you’re ahead of the curve. ” There are several reasons for this.

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Zoominfo

MAY 27, 2021

In a nutshell, Intent allows you to better enable your go-to-market teams to connect and engage with key prospects at the very start of their purchasing venture — all while your competition sits on the sidelines. The Intent Data Difference: How it Works. Interested in learning more about Intent? Pretty cool, right?

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Conversica

JANUARY 8, 2020

There’s a way to do that right now, with Artificial Intelligence (AI) technologies, which help you identify buyer intent at earlier stages of the Demand Unit Waterfall.”. While you’re at it, explore the Conversica blog to understand how a Conversica Sales AI Assistant can Optimize Your Touch Cycle Plan. Want to learn more?

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Marketing Insider Group

JUNE 22, 2023

The software then sorts the individual into a predetermined group by buyer intent. You can be sure that if we discover anything else that’s a real winner, we’ll tell you about it here on the blog. In action, marketing automation might involve a user coming to your site and subscribing to an email list.

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KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Or they target broad, high intent keywords like “buy <main keyword.>” According to WebFX, the average conversion rate for Google Ads is 75%.

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Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular? Marketers can leverage the power of B2B buyer intent data in ABM, to monitor surges in intent topics.

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SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Combining prospect signals with Buyer Intent data gives a sharper bird’s eye view to assist the organization in harnessing consumer insights.

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SalesIntel

APRIL 15, 2024

Top-of-funnel content like blogs, videos, and social media posts can answer your ICP’s most significant questions and give them enough information to determine what support they need. The post How to Guide Your Ideal Buyers Through Their B2B Buyer’s Journey appeared first on SalesIntel.

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SalesIntel

APRIL 15, 2024

Top-of-funnel content like blogs, videos, and social media posts can answer your ICP’s most significant questions and give them enough information to determine what support they need. The post How to Guide Your Ideal Buyers Through Their B2B Buyer’s Journey appeared first on SalesIntel.

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Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Zoominfo

OCTOBER 15, 2020

The Leader in Buyer Intent. And, just three weeks ago, G2 Crowd honored ZoomInfo as the leader in “Buyer Intent Data Tools” thanks to reviews and feedback submitted by our customers. But, most importantly, we can deliver streaming intent to our customers. Not good enough.

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KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

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NetLine

DECEMBER 18, 2023

Fortunately, intent data has become a mainstay among business analytics to do just that. Follow these eight steps to gather, analyze, and apply buyer intent data that accelerates your sales cycle. Retargeting Buyer intent data and behavioral retargeting go hand-in-hand.

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Vision Edge Marketing

SEPTEMBER 19, 2023

One of the best ways to align Sales and Marketing is around the customer buying journey and to use a buyer intent model to improve alignment and handoffs. Take Action : Adopt strategies to personalize marketing and sales efforts for high-value accounts, to deepen relationships and drive customer-centric growth.

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SalesIntel

MAY 13, 2024

Buyer Intent Data Buyer intent data reveals the signals or indicators that potential customers are actively researching or intending to make a purchase. Personalization: Understanding buyer intent enables you to tailor your messaging and offers to match potential customers’ specific needs and interests.

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Act-On

APRIL 26, 2024

Both Jeff and Angelique are responding by shifting focus to downstream activities, like click outcomes and engagement rates on those pages — which happen to be far more informative about buyer intent. We’ve seen over the last couple of years that click rates and open rates have gone through the roof,” says Jeff.

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Zoominfo

DECEMBER 28, 2020

How to Spot Buying Signals When B2B buyers need to solve a problem, they start researching online. They visit websites where they read blog posts, watch product videos, or download a guide. For every action a prospect takes, they create a trail of intent data across the internet. How Do You Access Buyer Intent Data?

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Webbiquity

MAY 12, 2020

Another valuable tactic is using buyer intent data or technology, from providers like Bombora, DiscoverOrg, TrustRadius, IntentData, EverString, or even using LinkedIn Sales Navigator to surface interested prospects. Nicely done.

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Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference.

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Martech

DECEMBER 15, 2021

All of these different marketing efforts also generate a wide range of signals from buyers, and the challenge is to measure them accurately and place them within an account-based framework. Buyer intent signals. Account-based framework.

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Only B2B

JUNE 30, 2023

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies.

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Inbox Insight

DECEMBER 16, 2020

Internal search queries are the ones that happen within your own site, entered through your main website or blog search bar. It means the buyer has established the right solution and is narrowing down their options. Browsing intent. Internal queries. What is it?

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Contently

DECEMBER 26, 2022

Measure Engagement to Assess Thought Leadership & Buyer Intent. Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post? Blogs are typically top of the funnel, whereas case studies thrive at the bottom of the funnel. Measure Content ROI.

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6sense

NOVEMBER 25, 2021

As we’ve shared insights from our new interactive ebook during the past few weeks , it’s become clear that most of the hidden buyer-intent data hindering the progress of revenue teams originates from publicly available sources. What’s less known, however, is that objects in this Dark Funnel may be closer than they appear.

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6sense

NOVEMBER 25, 2021

As we’ve learned in this blog series highlighting key findings from our new interactive ebook , shining a light on the otherwise invisible Dark Funnel of buyer intent is novel to say the least. . Buyer intent for your brand will be more subtle. But Dark Funnel visibility is much more than a neat trick.

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Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. Once you have a clear picture, you can start uncovering their buyer intent signals.

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SalesIntel

JUNE 15, 2023

SalesIntel Founder and CEO, Manoj Ramnani, has been sharing what led the company to lead this change on his LinkedIn feed and blog. Why Did We Decide To Provide Unlimited Data? Imagine if your ICP is 100K companies, but you have to make the tough decision of only reaching out to 20,000 because the data is too expensive.

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