Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Intent Data Difference: How it Works.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

SalesIntel

JUNE 28, 2022

Buyer Intent data . Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects. When given this information, SDRs can identify “in-market” prospects, decipher their purchase intent, and even see what topics they’re researching.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Content4Demand

NOVEMBER 5, 2021

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Aberdeen

FEBRUARY 13, 2019

A story about a tech company improving their customer acquisition metrics through the strategic use of data is a happy ending that B2B marketers and sales reps, and probably not many other folks, enjoy reading. Informatica, a software development firm from California, offers cloud data management and integration solutions.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions analysts are suggesting that companies should focus their outbound demand generation activities on in-market prospects. The identification of in-market prospects relies heavily on the use of intent data, which is data regarding the online behaviors of potential buyers. Here's why.

Demand 40

Demand Work Management Intent Data Features 40