The Marketer’s Guide to Getting Leads Through Sales Automation
Marketing Insider Group
AUGUST 25, 2020
Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. Quick Takeaways: Today’s sales automation technology allows you to custom-tailor content to each customer segment. From that information, create a profile of each of those segments. That’s just the tip of the iceberg.
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