Remove blasts insert
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It’s time to turbocharge our path to email innovation

Martech

Here’s what I was looking for: Stop depending on batch-and-blast. Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes.

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5 Email Marketing Personalization Tips to Implement Now

Circle Studio

Where a one-size-fits-all approach to email marketing might have worked in the past, today effective email marketing requires personalization. With the volume of email that your audience receives, traditional batch-and-blast tactics will likely get your emails, ignored, deleted and/or reported as spam.

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Martech stack utilization is a misguided metric (when it’s disconnected from value)

chiefmartech

Back in the early days of martech, there was an apocryphal statistic that most marketers only used about 15% of the capabilities of their marketing automation systems. (I Marketers would buy these sophisticated tools, but then just keep pumping out the same old batch-and-blast emails to their entire list.

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Monthly Newsletter Challenges: How to launch a Newsletter That Drives Engagement

Marketing 261

Email Marketing & Marketing Automation Excellence 2017 Report. However, many marketers jump into launching a newsletter only to realize that it takes way more than slapping a few lines of copy onto a nice-looking template and hitting “send.” It drives traffic to your website. Image source.

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Are PQLs the New MQLs in Sales?

Hubspot

The secret to converting your PQLs is to send the right message to the right person at the right time based on their activity with your product (or lack thereof) instead of a cookie-cutter series of messages blasted to everyone who’s signed up for a free trial on day one, day five, or day 14. The Bottom Line?

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Implementing Personalization at Scale in B2B Marketing Campaigns

SalesIntel

Some examples of tailored content include personalized email content, SMS blasts, product recommendations, videos, or targeted ads. If they inserted personalized intros for their primary leads, such as mentioning the lead’s company name and industry-specific benefits, it would greatly improve the experience.

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How to Get the Most Out of Triggered Emails

Sharpspring

Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails. If you haven’t already started using triggered emails as part of your marketing strategy, now’s the time to start. Dynamic content operates according to if-then rules.