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Best Practices for Podcast Guests: How to Make a Lasting Impression

Trade Press Services Newsletter

Podcasting provides individuals and businesses with a non-intrusive way to showcase their expertise, products, and services to a receptive audience. Prepare three to four compelling stories related to your expertise, along with a couple of case studies highlighting your successes or lessons learned,” says Corcoran.

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List Segmentation: The Key to Email Marketing

Zoominfo

The days of batch and blast emails are long gone. Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. Think about it, is a customer or prospect more likely to engage with a general offer or with a personalized message tailored to their specific interests?

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Need proof?

Tactics 75
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The Marketer’s Guide to Email List Segmentation

Zoominfo

The days of batch and blast emails are long gone. Today’s blog post answers your most pressing questions about email list segmentation and explains why you should segment your lists today. List segmentation gives marketers the ability to send emails containing tailored offers, product recommendations, and much, much more.

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List Segmentation: The Key to Email Marketing

Zoominfo

The days of batch and blast emails are long gone. Today’s blog post answers your most pressing questions about list segmentation, and explains why you should segment your lists today. Think about it, is a customer or prospect more likely to engage with a general offer or with a personalized message tailored to their specific interests?

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B2B Customer Review Websites: 3 Tips For Blowing Past Competitors

Influitive

“Code42’s thousands of happy and highly vocal customers are one of our strongest market differentiators,” said Angela. The trouble was that those customers didn’t know how to review Code42 and publicly share their thoughts about our data protection and security solutions.”. 3 Keys to Getting Glowing Product Reviews.

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Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

To sync up content creators and strategists , be crystal clear about the definition of content verticals for your brand. Simply think about the shapes of buildings, horizontal versus vertical — horizontal is wide and vertical is narrow. Because you work across multiple verticals, you need to differentiate messaging for each one.

Verticals 101