ClearVoice

JANUARY 31, 2024

By incorporating the information they provide in your strategy, you can set up performance benchmarks and develop tools to achieve them. For example, you may establish a content policy so all content has to be reviewed by a subject matter expert (SME) before final editing.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

JANUARY 31, 2024

By incorporating the information they provide in your strategy, you can set up performance benchmarks and develop tools to achieve them. For example, you may establish a content policy so all content has to be reviewed by a subject matter expert (SME) before final editing.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

Conductor

MAY 4, 2022

This way, we can benchmark our performance, easily share wins with the organization, and be alerted if we need the support of a specific stakeholder to fix something. The best part of SEO is that Google doesn’t necessarily care if you are an enterprise, an SME, or a mom-and-pop shop.

Efficiency 99

Efficiency Organization Paid Search Agency SME 99

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. Tweet It’s time to generate revenue.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Onalytica B2B

DECEMBER 7, 2017

2) Conducting a benchmark audit. Identify internal SMEs (Subject Matter Experts) for your core topics and connect them with relevant topical influencers. This is a win-win where the SME can slowly build relationships with their influencers and grow their influence and profile all at the same time.

Planning 198

Planning Work Management SME Budget Programs 198

Hinge Marketing

OCTOBER 1, 2015

Showcases Your Subject Matter Experts (SMEs) and Thought Leadership. The simple fact that a SME from your firm has been selected to speak at an industry conference or training helps position them (and your firm) as a thought leader or Visible Expert. Related Stories Where Are You Now?

Marketing Management 48

Marketing Management Consulting Advertising Agencies Marketing Strategy 48

Parse.ly

MAY 9, 2023

Once we’ve tagged the content, we’re able to compare using benchmarks. We’ve also started using AI to write longer, highly technical blog posts that stand up pretty well when reviewed by an in-house subject matter expert (SME), often a product marketer, technical account manager, or engineer. Is it the subject matter? The format?

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management SME 52