DivvyHQ

NOVEMBER 26, 2018

Are you a financial content marketer frustrated by the process of creating exceptional content? The 2018 Benchmarking, Budgets, and Trends Report from Content Marketing Institute and MarketingProfs reveals that 77% of the most successful B2B marketers use them, compared to 36% of the least successful. Start writing! :

Planning 56

Planning Content Marketing Budget Programs Content 56

DivvyHQ

OCTOBER 30, 2018

Collaboration is crucial , but can be one of the biggest barriers for content teams to overcome, especially in larger and more distributed organizations. But while every DivvyHQ plan includes all the calendars you desire, you’ll want to be thoughtful about each one you create. Editorial Calendar: Which is Right for Your Organization?

Work Management 46

Work Management Content Newsletter Barriers 46

DivvyHQ

JULY 2, 2019

Having a content marketing software solution can enable your team to overcome this challenge because you’ll be working with seamless communication. But it can get complicated unless you use a content marketing system with real-time notifications. See how you can improve content collaboration by using DivvyHQ.

Enterprise Management 64

Enterprise Management Work Management Content Marketing Management 64

DivvyHQ

OCTOBER 6, 2022

What are the biggest barriers to effective enterprise content collaboration, and how can we overcome them?

Barriers 76

Barriers Content Effectiveness SME 76

DivvyHQ

FEBRUARY 9, 2021

When you give your sales team the assets they need to educate prospects, succinctly answer their questions, and break down barriers; you're giving them more opportunities to increase the scope of their conversations and ultimately achieve more conversions. What is sales enablement content?

Barriers 59

Barriers Content Education Conversion 59

Marketing Insider Group

JULY 17, 2023

Social Sharing Image Source: DivvyHQ A “Social Sharing” CTA encourages users to share a piece of content, like a blog post or a product page, on their own social media platforms. And remember, they should be quick and easy to complete, too, to remove any conversion barriers.

Conversion 225

Conversion Lead Scoring Lead Ranking Barriers 225

Marketing Insider Group

JANUARY 25, 2023

Every company is marketing with content, but not every company is doing content marketing. Quality content marketing reaches, engages and converts new customers based on trust built through a quality content marketing strategy. The difference between the 2 is often just straight up bad content. I’m totally serious.

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Cost Content Marketing Content Paid Search Agency 204

DivvyHQ

SEPTEMBER 5, 2018

The spirit of this remark rings true for content marketers. In partnership with TopRank Marketing , we polled nearly 400 of your peers (maybe you were even one of them!) Which content marketing tactics are used most in 2018? Which barriers hold back content collaboration?

Planning 42

Planning Peer-to-peer Content Barriers 42

DivvyHQ

MAY 20, 2019

But how do you introduce voice content to an established marketing strategy with optimal smoothness? Whatever form it takes, and whether you’re producing it or trying to respond to it, voice content is demanding in a way that can make established marketers sweat. The barrier to entry is extremely low.

Advertising Channels 85

Advertising Channels Content Marketing Automation Services Paid Search Agency 85

DivvyHQ

MARCH 5, 2019

Building a versatile content team is the first step toward creating powerful content marketing reactions, but figuring out how to optimally situate and manage those team members — while avoiding volatility — is the essential crux. Swapping out the beakers for blogs, let’s explore the science of content collaboration.

Creativity 60

Creativity Content Work Management Marketing Management 60

DivvyHQ

JANUARY 17, 2019

A few decades ago, multinational corporations had control over the global markets and small companies had very little ability to compete with them. The internet and modern technologies brought positive changes and provided every market player with a chance to gain high profit. Reach a larger target market.

Conversion 45

Conversion Content Barriers Paid Search Agency 45

DivvyHQ

SEPTEMBER 25, 2018

If you’re in marketing, chances are you can recall a jarring stat regarding a tactic or platform or user behavior that caused you to rethink or alter your strategy. The hunger for marketing stats is eternally high, and plenty of content creators have tried to satiate it; a Google search for the term returns 325 million results.

Stats 40

Stats Planning Content Marketing Content 40

DivvyHQ

JANUARY 4, 2019

And although the stakes aren’t as drastic, when it comes down to it, conflict with other groups (competition) remains the biggest driver of collaboration for content marketing teams, too. Get it wrong, and your content program runs at partial capacity while the competition gradually makes away with your market share.

Trends 53

Trends Marketing Budget Creation Marketing Budget Content 53

DivvyHQ

JUNE 27, 2018

For content marketers, the struggle is real. At DivvyHQ, we experience our own challenges with high-volume content production, and we hear about plenty of others from customers and peers. Read on for a breakdown of the most prevalent struggles plaguing modern content marketing teams and departments. Press play on video.

Work Management 41

Work Management Marketing Management Content Marketing Planning 41

DivvyHQ

MAY 13, 2019

Our marketing and content teams are just reacting and creating content that the business wants, kinda like a content vending machine. Content Marketing Analytics. Whether you’ve been doing content marketing for two months or two years, you probably already have data to shape your future content plan.

Buyer Personas 97

Buyer Personas Content Marketing Management Aggregators 97

DivvyHQ

OCTOBER 25, 2017

In an age where single-digit clickthrough rates are par for the course in marketing, ever wondered if we’re missing opportunities to engage audiences more deeply? Today’s video interview features Jillian Hillard , Director of Brand Marketing – Small Appliances, at Electrolux. So, take Jillian’s advice. Get real about resources.

Planning 66

Planning Advertising Agencies Video Marketing Budget Programs 66

DivvyHQ

JUNE 7, 2017

In fact, working in content today means you’re locked in a constant battle with what we at DivvyHQ call the Content Cookie Monster (known in other circles as the “internet”). Which is exactly why in our recent research on content planning , we asked respondents about their biggest barriers to content collaboration.

Planning 40

Planning Content Advertising Agencies Creativity 40

DivvyHQ

MAY 9, 2019

Gamers can easily hang out with folks without the barriers of hardware compatibility. Gamers get to effortlessly turn a game into a social activity. This is the essence of what makes Fortnite the inline gaming juggernaut that it is. It’s easy to share. You can intuitively share skins, the V-Buck currency and even the gameplay itself.

Barriers 70

Barriers Rules Paid Search Agency Marketing & Strategy 70

DivvyHQ

OCTOBER 9, 2017

It should come as no surprise that at large legacy enterprise organizations, marketers looking to fast-track content programs can face big barriers. A great example of this theory in practice can be found in Carlos Abler , Leader of Content Marketing and Strategy at 3M, and all around content Jedi. Ever wondered why?

Enterprise Management 52

Enterprise Management Planning Content Cross-Selling 52

DivvyHQ

NOVEMBER 20, 2017

In response, some marketers are turning to artificial intelligence and new technology, while others are doubling down on high quality content and process. In our own content planning research, we found that 72% of the most effective marketers report they have a thoroughly documented content planning process.

Video Marketing 41

Video Marketing Marketing AI Content Digital Transformation 41

DivvyHQ

SEPTEMBER 5, 2017

For 20 years, content marketers and marketing professionals have focused on one thing: going faster. With every new emerging technology, social media channel, smartphone and device that hits the market, we have new opportunities to gain (or lose) the attention of our target customers. At face value, hacks seem like a great idea.

Planning 41

Planning Case Studies Case Study Content 41

DivvyHQ

OCTOBER 30, 2017

Disruptive marketer. Okay it’s not the best joke, but comedy isn’t exactly what we do here at DivvyHQ. In our recent content marketing research, nearly 40% of respondents reported that, “coming up with creative ideas” was a top content planning challenge, whereas 64% reported “coming up with a comprehensive strategy” is a top barrier.

Planning 74

Planning Video Marketing Content Paid Search Agency 74