Programmatic Advertising Glossary & Brief History
Digilant
OCTOBER 4, 2023
Advertisers now buy media across a vast range of different sites. DMPs can help tie all that activity and resulting campaign and audience data together in one, centralized location and use it to help optimize future media buys and ad creative. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months.
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