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Top Trend to Watch in 2020: Video Advertising

Bluetext

In 2019, 87% of marketing professionals were leveraging video in their media strategies and more than 80% of video marketers saw a stronger ROI than when they ran static banner ads or paid social image ads. While banner and image ads have seemingly run their respective courses, the future of video advertising looks promising.

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Host-Read or Prerecorded Ads: What’s the Right Mix in Your Campaign?

Digilant

As we approach the end of 2021, we can confidently say this trend hasn’t slowed down. Just as TV streaming surpassed traditional cable viewing in the United States this year, digital audio has dethroned its traditional counterparts. Sequential messaging to retarget audio listening with video, native, or display banners. .

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How to Use Non-Obvious Thinking to Create Better Content

Content Marketing Institute

Instead, get inspired by the deeper meaning uncovered (true to form for the CEO of the Non-Obvious Company) in this crisis and other trends. Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future.

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Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Internet initially just used banner ads, which, while annoying, were effective -- but only in the short-term. Video ads are online now, too. Why TV Is Still Around.

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How Performance Marketing Accelerates B-to-B Prospecting

Biznology

Some banner advertising and email rental lists are sold this way, as well. MadisonLogic offers pay per lead programs via banner ads to a network of 300 publishers, with particular strength in the HR and technology sectors. Pay per lead. Another player is True Influence, which uses email to its own compiled database of business buyers.

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Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Retail Media Ads These advertisements are typically videos or banner ads within a retail media network that state they are sponsored. Why Does Programmatic Advertising Matter?

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Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Retail Media Ads These advertisements are typically videos or banner ads within a retail media network that state they are sponsored. Why Does Programmatic Advertising Matter?