Banners Broadcasting Cable Trends 
Digilant
OCTOBER 5, 2021
As we approach the end of 2021, we can confidently say this trend hasn’t slowed down. Just as TV streaming surpassed traditional cable viewing in the United States this year, digital audio has dethroned its traditional counterparts. The average age of broadcast radio listeners is 47, whereas, for podcast listeners, that drops to 34.
Hubspot
JULY 22, 2019
In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Traditional TV advertising lets you broadcast to anyone who turns on the channel. Internet initially just used banner ads, which, while annoying, were effective -- but only in the short-term.
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Digilant
AUGUST 10, 2023
Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Retail Media Ads These advertisements are typically videos or banner ads within a retail media network that state they are sponsored. Why Does Programmatic Advertising Matter?
Digilant
AUGUST 10, 2023
Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Retail Media Ads These advertisements are typically videos or banner ads within a retail media network that state they are sponsored. Why Does Programmatic Advertising Matter?
Content Standard
SEPTEMBER 5, 2018
More people watch gaming streams every month than watch cable news. The only advertisers that are doing well are the early adopters, like Red Bull, as they’re able to take risks and jump on trends without always caring about approvals and their branding.” Twitch feels too much like the Wild West.
LeadSquared
APRIL 3, 2017
a) Remarketing on display network: This helps advertisers target visitors on different advertising-supported websites using banner images. It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc.
Martech Advisor
NOVEMBER 5, 2019
Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning. This trend is already followed by programmatic advertising making its way into this new medium.
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