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Bluetext
FEBRUARY 25, 2020
It’s rare that you scroll your newsfeed or surf the web without being served an ad that is relevant to your specific interests. In 2019, 87% of marketing professionals were leveraging video in their media strategies and more than 80% of video marketers saw a stronger ROI than when they ran static banner ads or paid social image ads.
Hubspot
JULY 22, 2019
In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. Video ads are online now, too. Why TV Is Still Around.
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Biznology
JULY 5, 2012
Some banner advertising and email rental lists are sold this way, as well. MadisonLogic offers pay per lead programs via banner ads to a network of 300 publishers, with particular strength in the HR and technology sectors. Pay per lead. Suppliers of leads should begin to offer account-level services.
Digilant
AUGUST 10, 2023
Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Search ads allow advertisers to drive sales by quickly engaging people who are usually in the market for a specific product or service. Why Does Programmatic Advertising Matter?
Digilant
AUGUST 10, 2023
Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Search ads allow advertisers to drive sales by quickly engaging people who are usually in the market for a specific product or service. Why Does Programmatic Advertising Matter?
Hubspot
APRIL 9, 2018
Publishers can charge more for video advertising than banner ads in text-based articles. Zoom setup - Sennheiser ME66 , a shotgun clip , light stand , XLR cable , and Zoom H4N recorder. Although video production requires some upfront costs and can have a steep learning curve, we don’t see this trend disappearing any time soon.
Digilant
NOVEMBER 30, 2018
At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. IAB stated that the trend to in-house programmatic was overestimated and that a shift toward complete in-housing will not happen anytime soon. eMarketer).
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