Bannerflow

SEPTEMBER 21, 2020

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. In fact, we believe its essential teams can produce engaging and creative display ads from the smallest screen to the very largest. In this article we will cover: What is mobile display advertising? Conclusion.

Mobile Advertising 98

Mobile Advertising Display Advertisements Advertising 98

Bannerflow

JANUARY 18, 2022

The best display advertising campaigns of 2021 were among the most inventive we have seen. Not only do they display craft and inventiveness but are often the end point of many different members of a marketing team all working together to succeed. Finding the best display advertising campaign of 2021. Summer 2021: Telenor.

Display 98

Display Advertisements Advertising Campaigns 98

Bannerflow

MARCH 18, 2021

The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. Over 50 different titles are rapidly displayed in the ad and viewers are invited to press print screen to select their next title to read or listen to. And the winner?

Display 98

Display Advertisements Advertising Campaigns 98

Bannerflow

DECEMBER 16, 2021

Today we celebrate the last winner of 2021’s best display campaign competition. At the end of every quarter, we highlight the very best display campaigns out there, focusing on the use of technology, design, and impact of a campaign. The quarterly winner is then put forward to compete for display campaign of the year 2021.

Display 98

Display Advertising Agencies Advertisements Advertising 98

Bannerflow

JANUARY 21, 2021

These are the best display advertising campaigns of 2020. And yes, while there may be many reasons 2020 was a year to forget – it did still produce many remarkable display ads. Whether alone in the office, working remote, or surviving home-schooling, designers and marketers collaborated via the cloud to get the job done.

Display 98

Display Advertisements Advertising Campaigns 98

Choozle

JULY 1, 2020

Display advertising creative as we know it today had a very humble beginning. The first banner ad , AT&T’s “You Will” campaign, was displayed on Wired Magazine in 1994. That’s where our display advertising creative resource guide comes in!

Display 52

Display Resources Creativity Advertisements 52

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% And around the world it is a similar story – display advertising continues to grow. How does adding a video increase click-through rate?

Display 98

Display Stats Advertisements Advertising 98

Bannerflow

OCTOBER 7, 2021

Our Summer 2021 winner of our best display advertising campaign competition was a neat blend of brand and an engaging summer feeling! We spoke to Digital Designer at Telenor, Kristel Thalström about creating display campaigns at scale and how she designed the winning display ad.

Display 98

Display Campaigns Banners Best Practices 98

Bannerflow

NOVEMBER 16, 2021

There are, therefore, key learnings to take away and utilise for retail display advertising moving forwards. Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. What will we be discussing in this guide to consumer display advertising trends? Target key shopping days.

Display 98

Display Cost Per Thousand Advertisements Advertising 98

Bannerflow

APRIL 7, 2020

We are delighted to award the first winner of Bannerflow’s quarterly best display campaign competition for 2020. Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. Tell us about the winning campaign design. Is it something you do alone?

Display 92

Display Advertising Agencies Advertisements Advertising 92

Bannerflow

JANUARY 20, 2020

During 2019, across billions of impressions, and countless advertising campaigns, four display ad campaigns stood out. These quarterly winners of the Bannerflow display ad campaign of the season competition were examples of the very best display advertising. Thank you to all our designers. Spring 2019.

Display 97

Display Advertisements Advertising Campaigns 97

Bannerflow

APRIL 17, 2019

Display advertising is thriving in Europe. billion in total ad spend. Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. What we found is that consumer behaviour is directly impacting display advertising. Which banner sizes are the most popular.

Display 75

Display Advertisements Advertising Trends 75

B2B Marketing Directions

MARCH 17, 2024

2023 This paper describes the results of three studies designed to evaluate the performance of AI-generated vs. human-made images used for marketing purposes. Overall, however, the study revealed that the AI-generated images outperformed or were on par with the human-made images in the product design and social media use cases.

Marketing AI 70

Marketing AI Research Banner Ads Effectiveness 70

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. What is personalisation in display advertising? What is personalisation in display advertising?

Display 98

Display Marketing Analytics Tools Advertisements Advertising 98

Bannerflow

MARCH 22, 2019

Yet sometimes, some banners really stand-out. How did we select the best display ad campaign for winter 2019? Bannerflow’s Customer Success and Operations teams together decided on the best banner campaign of winter 2019. The winner: The Bannerflow the best display ad campaign of winter 2019 went to Hallon.

Display 75

Display Paid Search Agency Ads Campaigns 75

Bannerflow

OCTOBER 16, 2020

We are pleased to announce the latest winner of Bannerflow’s quarterly best display campaign competition for 2020. Our competition highlights the very best display campaigns out there, focusing on the use of technology, design, and overall impact of an ad. Which design challenges were the most satisfying to solve?

Display 59

Display Advertising Agencies Advertisements Advertising 59

Bannerflow

NOVEMBER 22, 2018

Display advertising best practices do not stand still, they change and evolve constantly. And in the world of online display, keeping track of these changes is a necessity. Well, banner best practices have changed much since the very first online banner ad appeared in the 1990s. General display ad best practices.

Display 64

Display Advertising Agencies Advertisements Advertising 64

Webbiquity

OCTOBER 25, 2021

A poster that is well-designed and well-made can easily attract attention, meaning you can get your brand and message in front of thousands of people. Business owners and marketing professionals may worry they will need to hire a graphic designer or spend a lot of money on suitable software, but this is not the case.

Creativity 284

Creativity Business Banner Ads Banners 284

Bluetext

AUGUST 21, 2019

October 26, 1994 is a day that will be forgotten by few…it was the first day a banner ad (or any ad for that matter) was posted on the internet. AT&T paid $30,000 for the appearance of the first banner ad. Here are four reasons why Bluetext believes banner ads are still an asset to any company.

Banner Ads 21

Banner Ads Banners Paid Search Agency Ads 21

Bannerflow

APRIL 7, 2020

We are delighted to award the first winner of Bannerflow’s quarterly best display campaign competition for 2020. Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. Tell us about the winning campaign design. Is it something you do alone?

Display 52

Display Advertising Agencies Advertisements Advertising 52

Bannerflow

NOVEMBER 7, 2019

In this blog, we provide a glossary for all the key acronyms and terms essential to understand display advertising. An acquisition is determined when a user signs-up, makes a purchase, or performs a desired action in response to an ad. Ad servers may also track data on clicks, and other data, for publishers. HTML5 banner ad.

Display 40

Display Advertising Agencies Advertisements Advertising 40

Marketing Insider Group

AUGUST 17, 2020

You can create value for your partners by incorporating a substantial amount of brand awareness in your event design. This is also an opportunity to display their logo and mention them to your audience. However, in order to maintain the attention of the audience, the ads should not be created as commercials. Before the Event.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. What is personalisation in display advertising? What is personalisation in display advertising?

Display 52

Display Marketing Analytics Tools Advertisements Advertising 52

Stevens & Tate

SEPTEMBER 20, 2023

It often involves paid placements or ads designed to reach a specific target demographic. However, they are often categorized into two main groups: display ads and native ads. Display ads are the digital evolution of flyers and billboard ads.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Bannerflow

APRIL 7, 2020

We are delighted to award the first winner of Bannerflow’s quarterly best display campaign competition for 2020. Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. Tell us about the winning campaign design. Is it something you do alone?

Display 40

Display Advertising Agencies Advertisements Advertising 40

Bannerflow

MAY 11, 2021

The best banner ads are a combination of many different elements. From brand awareness, to a single ad part of a large personalised campaign with thousands of banners. Yet, without further ado, here are examples of the best display advertising campaigns around: Meliá Hotels International.

Banner Ads 88

Banner Ads Banners Display Advertisements 88

Bannerflow

AUGUST 27, 2019

Display advertising is a key digital channel in which to promote your e-commerce business. Well-designed display ad can generate a lot of clicks, as well as build awareness for your brand. In this blog, we suggest 5 important tips an e-commerce brand should consider when producing a display campaign.

Display 40

Display Advertisements Advertising Tips 40

Bannerflow

SEPTEMBER 7, 2021

Volvo knows its customers have grown accustomed to doing much more through their smartphones since the pandemic hit and their latest banner ads – encouraging people to book a service directly through their phone – is perfectly in tune with this. Honda’s ads are exceptional. The design of their banner ads continues the theme.

Advertisements 98

Advertisements Advertising Campaigns Effectiveness 98

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. What is personalisation in display advertising? What is personalisation in display advertising?

Display 45

Display Marketing Analytics Tools Advertisements Advertising 45

Choozle

FEBRUARY 7, 2019

Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? Jim Wagner, Designer, Creativity Multimedia : Creative assets can be critical to a campaign’s ROI. Bogged down ad servers.

Creativity 44

Creativity Display Paid Search Agency Ads 44

Bannerflow

DECEMBER 4, 2018

Agile marketing and in-house display advertising are a perfect match. Moreover, you could even argue that by bringing display advertising in-house, brands adopt an agile strategy by default. Put simply, the same technologies enabling in-house display are revolutionising marketing. Display advertising is going in-house.

Planning 53

Planning Advertising Agencies Display Advertisements 53

Outbrain

JULY 1, 2018

That was, in fact, the year that the first display ad was published. It was a banner ad, produced for AT&T by McCambley, and it looked like this: It’s interesting to note that the first ever online ad didn’t feature the logo of the advertiser. Battle of the Ads – Native Overtakes Advertising Market Share.

Paid Content 38

Paid Content Display Ads Banner Ads 38

Hubspot

APRIL 8, 2020

This routine has led me to mostly ignore what's usually right underneath the navigation bar: a banner ad. I don't purposely ignore ads, I just want to get to my content faster. When people ignore ads, the advertiser doesn't earn revenue or generate interest in the company. Test your ad effectiveness.

Banners 80

Banners Banner Ads Mobile Advertising Mobile Marketing 80

Bannerflow

MARCH 8, 2022

We spoke to Olle Walltin, Art Director and Alexandra Lindmark, Graphic Designer at Bonnier News and Expressen about how they were able to use Bannerflow to create their dynamic Digital Out-of-Home campaign across Sweden. Which design challenges were the most satisfying to solve when creating a range of campaign creatives? .

Multi-Channel 98

Multi-Channel Banner Ads Paid Search Agency Bandwidth 98

Unbounce

JUNE 1, 2021

Retargeting is a powerful form of PPC advertising that leverages tracking technology to identify individuals who have previously engaged with your brand in some way and serves them ads on a variety of platforms to try to re-engage them. That engagement can come in a variety of forms: Click through an intriguing display ad.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Liveintent

MARCH 14, 2022

Native ads in email have been growing in popularity for advertisers and publishers, and it’s no secret why. Native ads work with newsletters without interrupting their design, creating a better reading experience, and strengthening reader engagement. So, they’re clearly a win-win for everyone. Now for the results….

Paid Search Agency 62

Paid Search Agency Ads Banner Ads Curation 62

Navigate the Channel

AUGUST 7, 2023

Houzz: A social media platform for home improvement and design enthusiasts. Houzz, founded in 2009 by Adi Tatarko and Alon Cohen, started as a platform aimed at connecting homeowners with interior designers and home improvement professionals. These tools include sponsored product listings, banner ads, and targeted marketing campaigns.

Social Media 65

Social Media Social Marketing Product Ad Building 65