Zoominfo

MARCH 2, 2021

The B2B Mobile Payments Landscape. B2B mobile payment processing systems have gone from a cool new tool to a downright necessity. All Shopify plans have monthly terms. At face value, it is a great merchant-services solution for B2B companies, retailers, restaurants, nonprofits, and green businesses.

Enterprise Management 244

Enterprise Management Marketing Management B2B Peer-to-peer 244

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. To achieve such engagement excellence, marketers must fundamentally change their thinking. This is known as reciprocity of value.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. To achieve such engagement excellence, marketers must fundamentally change their thinking. This is known as reciprocity of value.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

LEADership

SEPTEMBER 15, 2015

As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand. A vast majority of the general public confuses Aon with being a consumer insurance provider, when in reality it is a B2B risk advisory company that guides its clients on improving their internal insurance practices.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

Zoominfo

MARCH 2, 2021

The B2B Mobile Payments Landscape When hearing “mobile payments,” the first technologies to come to mind are probably peer-to-peer apps for consumers, like Venmo and Cashapp. B2B mobile payment processing systems have gone from a cool new tool to a downright necessity. All Shopify plans have monthly terms.

Enterprise Management 100

Enterprise Management Marketing Management Peer-to-peer B2B 100

B2B Digital Marketer

MAY 27, 2021

The problem is, B2B marketers are not building advocates. They treat marketing as B2B and B2C, when in reality, it’s B2H (Business to Humans) or P2P (People to People). 01:34 – How can a B2B organization build advocates for their brand? ” “Use your B2B strategy to sell and confirm the meeting.”

Organization 52

Organization P2P Ad Building Brand Identity 52

Directive Agency

JUNE 24, 2019

But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. Advice to B2B Leaders. So, if you were starting all over, what advice would you give to a B2B leader on how to do that?

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. Advice to B2B Leaders. So, if you were starting all over, what advice would you give to a B2B leader on how to do that?

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Sprout Social

JUNE 27, 2023

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Many B2B brands are concerned about proving the ROI of social. At the end of the day, we’re people talking to people.

Marketing AI 91

Marketing AI Creativity Burn Rate B2B Thought Leadership 91

Single Grain

SEPTEMBER 30, 2020

Lufax , a Shanghai-based financial asset exchange SaaS product that focuses on P2P lending solutions for banks and insurance companies, rose in valuation to $39.4 The right type of model for your SaaS business depends mainly on your long-term goals. billion within a short span of eight years. Or do you wish to excel in one industry?

Verticals 128

Verticals Enterprise Management Work Management Marketing Management 128

Marketing Insider Group

JANUARY 2, 2013

However, I think the term has been overused and misunderstood. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. B2B customers today use an average of 7.6 Social media can be used to turn a B2B transaction into a P2P relationship. Think like a publisher.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Online Marketing Institute

DECEMBER 9, 2009

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. For B2B companies, getting found is just the beginning. Content is key for B2B websites.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Directive Agency

JUNE 18, 2019

And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. So, two places I would say B2B leaders should look is surprisingly enough, Facebook.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. So, two places I would say B2B leaders should look is surprisingly enough, Facebook.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JULY 8, 2019

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. P2P Interview with Jonathan Verstegen. Thank you so much.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. P2P Interview with Jonathan Verstegen. Thank you so much.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 15, 2019

We talked about how B2B leaders can leverage SEO tools to grow their businesses. We start really heavy on SEO, obviously, and how you can leverage it as a competitive advantage for your business, whether you’re a small business owner, a B2B leader, a marketer, you’re just starting your career. Tell other B2B leaders.

SEO 40

SEO Paid Content Budget Programs Tools 40

Directive Agency

JULY 22, 2019

For example, like you saw what Gary would do, what other people would do, maybe in terms of social media, building a personal brand. Now in terms of actual, like when you’re getting on, asking questions, interviewing people, what’s a unique question you like to ask your guests? Adam Posner : Spot on, Blake.

Paid Content 40

Paid Content Paid Search Agency POS Work Management 40

Convince & Convert

SEPTEMBER 20, 2010

Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? Thoughtful post via @jaybaer w/ @ExactTarget research [link] RT @JasonFalls #B2B [link] Justin “Customers follow you on Twitter not to be informed, but to be interacted with.&# Well said, and I completely agree.

Twitter 148

Twitter CRM Business Paid Search Agency 148

LEADership

AUGUST 20, 2013

“Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? 9 Search Marketing Tips for Effective B2B Lead Generation. In a heated discussion at one of my client’s offices recently, the company’s senior executives were hung up on a study that said “the average B2B buyer’s attention span is only 8 seconds”.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40