ViewPoint

JANUARY 24, 2012

Whether it's trying to make a seeming non-sexy product irresistible or pinpointing the buyer in a corporate landscape of bureaucracy and politics, B2B is a challenge. What is a business-to-business marketer to do with all that? Do B2B marketers not sell to the "Business Consumer?" There's no such thing as B2B.

P2P 120

P2P B2B Youtube Social Media 120

Marketing Insider Group

AUGUST 18, 2015

TA: What are some of the biggest differences between B2B and B2C? Brenner: Coming from SAP, a large B2B company, I spent a lot of time talking about this. When we were effective at content marketing as a business trying to reach other business people, we were effective when we were reaching them as people.

P2P 100

P2P Trigger Marketing Advertising Agencies Content 100

B2B Marketing Insights - WE

APRIL 27, 2018

B2B vs B2C marketing strategies follow divergent paths to the same goal: connecting with potential leads. This is what led us to break out of the B2B vs B2C marketing battle. Like all businesses, we were seeking growth. Our objective here isn’t to just point out B2B vs B2C marketing differences. Target Audience.

Marketing Budget 40

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy 40

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. To achieve such engagement excellence, marketers must fundamentally change their thinking.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. To achieve such engagement excellence, marketers must fundamentally change their thinking.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. B2B marketers work at all these levels. Four Common Myths.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

Online Marketing Institute

DECEMBER 9, 2009

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. For B2B companies, getting found is just the beginning. Content is key for B2B websites.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40