DealSignal

AUGUST 26, 2020

DealSignal Intent-based Inbound Lead Enrichment combines who, why, when, and where, and fully automates the process, so marketing can deliver truly actionable leads to sales and reps can then engage them with highly personalized, timely outreach. Levy, Principal of GZ Consulting.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.

Demand 52

Demand Brand Identity Branding Work Management 52

PureB2B

JUNE 9, 2022

In this post, we’ll look at the importance of developing and launching personalized campaigns using demographics to achieve your marketing goals. Why Personalization Is Important for B2B Marketing Campaigns. We’ll also talk about different ways to gather data and implement them in your campaigns. You’re not alone.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

DealSignal

JUNE 26, 2019

New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. DealSignal Intent-based Lead Enrichment enables B2B marketing and sales teams to: Quickly and accurately segment, score, route, and prioritize inbound leads.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

Adobe Experience Cloud Blog

JUNE 9, 2017

This type of data can help you identify in-market buyers who haven’t yet engaged with you, prioritize your existing leads, nurture leads with personalized emails, invest in advertising more strategically, personalize your website, and more. Company websites, B2B publishers, business or technology-focused online communities.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Zoominfo

JUNE 25, 2021

In this article, you’ll learn about the top sales KPIs for B2B sales reps and the leaders who coach them, and gain a greater understanding of the KPIs that promise to make an impact on your team. Number of proposals sent indicates if your sales reps are prospecting to the right in-market buyers. The Sales KPIs You Need to Know.

Sales Management 227

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 227

Heinz Marketing

JULY 9, 2021

Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. Fuel lower funnel conversions: purchases, App downloads, video views, and more. Develop an informed targeting approach that incorporates real intent from real, in-market professionals. Leverage the only open bidding marketplace for B2B lead gen.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

Inbox Insight

NOVEMBER 30, 2021

As we say farewell to 2021, we take a deep dive into the areas captivating B2B Tech Buyer’s attention as marketers seek to perfect the all-important B2B marketing plan. Who do they trust when undertaking their B2B research? What are their most pressing pain points? Reading time: 4 minutes.

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

Zoominfo

JUNE 25, 2021

Here are the top sales KPIs for B2B sales reps and the leaders who coach them. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Number of proposals sent indicates if your sales reps are prospecting to the right in-market buyers.

Sales Management 100

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 100

NetLine

NOVEMBER 30, 2023

But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. Download your copy!

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

PureB2B

APRIL 22, 2022

More often than not, simply telling your prospects how your company and its product or services can benefit them isn’t enough to convince them to buy—no matter how good your marketing collateral and sales engagements are. Today’s savvy buyers need more than just words. This is where B2B case studies come in. Be Specific.

Case Studies 62

Case Studies Case Study B2B Sales Studies 62

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. 55% of sales leaders are using intent data to grab in-market leads. Find Lucrative B2B Leads on the Spot.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association. B2B sales processes tend to be long and nonlinear with multiple touch points.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Inbox Insight

JUNE 30, 2023

Reading time: 5 minutes Follow these Account-Based Marketing strategies to drive revenue potential and increase pipeline profitability… ABM play #1: Always-on brand awareness Crucial to driving awareness and interest among all decision-making unit (DMU) members is to maintain always-on brand awareness.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

SalesIntel

APRIL 11, 2024

To avoid this, many businesses prefer to invest in sales intelligence products such as SalesIntel , which help automate the focused B2B lead creation process and increase the targeted lead database. Step 5: Nurture Relationships Once you’ve qualified and filled your pipeline with relevant B2B prospects, focus on developing connections.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

To avoid this, many businesses prefer to invest in sales intelligence products such as SalesIntel , which help automate the focused B2B lead creation process and increase the targeted lead database. Step 5: Nurture Relationships Once you’ve qualified and filled your pipeline with relevant B2B prospects, focus on developing connections.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

TrustRadius Marketing

OCTOBER 3, 2022

LinkedIn offers some of the strongest targeting attributes available for B2B brands. Using LinkedIn Matched Audiences can also help you break through the noise and connect with buyers in a meaningful way. But how do you know if the companies that fit your ICP are actually in-market? The Ultimate B2B Playbook.

Ideal Customer Profiles 52

Ideal Customer Profiles Linkedin Work Management Marketing Management 52

Inbox Insight

JANUARY 5, 2023

Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Inbox Insight

NOVEMBER 30, 2023

As B2B marketing professionals across the globe turn to data to inform their approach moving into a new year, we reveal 24 key insights that have shaped B2B buyer behavior across 10 key Tech Categories. What’s been successfully captivating the attention of B2B buyers in your market?

Marketing Automation Services 80

Marketing Automation Services Marketing Attribution B2B Budget Programs 80