Marketing Insider Group

DECEMBER 22, 2011

I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. link] #B2B. B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. Social Business Leadership Framework: [link]. Google B2B Team. jeremyvictor.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. The Wonder of Tech ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Webbiquity

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. All of these tools monitor updates on multiple social media sites in real time.

Social Media 248

Social Media Paid Content Enterprise Management Social Marketing 248

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. adults are on LinkedIn.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

KoMarketing Associates

AUGUST 1, 2017

And as detailed in coverage from Martech Today, perhaps one of the more ironic discoveries was in how sales technology adoption “ allows B2B buyers to turn the tables on B2B sellers.” Findings from the report impact on B2B marketing as well. LinkedIn for B2B Digital Marketing.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Solution: Curate content and make it easily searchable.

Social Media 60

Social Media Social Marketing Media Planning 60

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Adobe Experience Cloud Blog

APRIL 12, 2016

It might even result in more app downloads from new users, as Snapchat users share pictures with these filters on their other social networks. Being that Snapchat is a mobile app, these sponsored geofilters not only follow users wherever they go, but they are relevant to that particular user’s location.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Digilant

APRIL 2, 2024

social network ad spending by an impressive 10 percent. This year, eMarketer now expects social network ad spending to hit $82.9 The upswing in social ad spending reflects just how important social media advertising is for brands and agencies within the current digital reality. billion by 2026.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. As advertising trends evolve, we marketers have become much smarter. Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Sprout Social

OCTOBER 21, 2019

Is Snapchat the right social media app to expand your brand? Should you just jump on board every popular social network to maximize your reach? With so many social media channels to choose from, deciding which ones deserve your attention can be difficult. Don’t choose social networks based on what’s newest.

Social Media 91

Social Media Advertising Channels Work Management Media 91

NuSpark Consulting

JANUARY 3, 2015

As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. SazBean ( Social Network Analytics Measurement Social Media ). CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Atomic Reach

APRIL 2, 2019

B2B companies that blog generate 67 percent more leads per month than those that don’t. More than 70 percent of users read their emails in a mobile app. Mobile users check their email 3 times more than non-mobile users. 59 percent of B2B marketers say email is their most effective channel for generating revenue.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . . Kathryn Hawkins.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

EveryoneSocial

FEBRUARY 26, 2018

The goal of any employee advocacy program is to better leverage the social networks of employees, both for the benefit of the company they work for and the employees themselves. Looking back a year or two, most companies who were putting employee advocacy in place were B2B tech companies. Employee Advocacy: A Complete Guide.

Paid Content 75

Paid Content Work Management Marketing Management Paid Search Agency 75

Albacross

JANUARY 17, 2020

This very important information helps us coin our marketing strategy & set up our advertising targeting, as well as to know where to dedicate our sales efforts. Hubspot HubSpot is a great out-of-the-box tool in B2B marketing and sales. MailTrack Timing is important in B2B sales. Sam Capra PeakB2BSales.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). ” — 2018 Trends: B2B Marketing , Edelman. ” — 7 B2B Marketing Trends to Watch in 2018 , circle S studio.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Content Standard

SEPTEMBER 28, 2015

In some cases, the way we approach social media marketing still follows the traditional interrupt advertising model. I’m breaking down an amplification strategy into three parts: social media, native advertising, and internal and external newsletters. Pulling Insights from Social Media.

Promotion 40

Promotion Trends Marketing & Strategy Mobile Advertising 40

Adobe Experience Cloud Blog

JUNE 24, 2013

It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Here are the top items based on social signals. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. What I’m about.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. The survey generated over 270 responses from B2B marketers - and the results are in!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

JUNE 12, 2013

And our tests indicate gorilla suit advertisements convert poorly. Most direct marketing advertisement methods (paid search, etc.) deliver poor ROIs for content advertising. Reddit Ads - Similar to StumbleUpon ads, Reddit also has inexpensive clicks from a young, socially engaged audience available.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

Webbiquity

MARCH 27, 2017

The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Fortunately, social media management tools are increasing in number and sophistication as well.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

A recognized thought leader, he is a Marketing Land curator and was a SEOMoz Search Engine Ranking Factors and Google News Ranking Factors panelist in 2011. He has provided technology and marketing consulting to companies like Thomson Reuters, Morgan Stanley, Comcast, Exxon Mobil and many others. Follow him on Twitter.

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

Convince & Convert

SEPTEMBER 21, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. Extremely handy while traveling, I also highly recommend Nutshell for casual social media users. Mobile access to the social Web is a virtual requirement to do it well.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 16, 2010

So, fully expecting each of you to tell me I’m wrong in the comments, here are 7 reasons why Twitter is not the Valhalla of social media: 1. Growth Is Slowing The true size of the Twitter audience is a bit tricky to pin down because 55% of its users do so via third party and mobile applications. Check ( Facebook Lite ).

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

FEBRUARY 9, 2010

Between the pre-set bots, and the humanoids who decide to act like 'bots RT anything if the right blog (or blogger) curates it … I unfortunately think the #'s would be huge. How many times would this 'article' be re-tweeted? It has become so easy to share, that 'trust' is THE main component of influencers.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Webbiquity

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. Social Fresh ). Social Fresh ). Social Fresh ). B2B content matters. Social Fresh ). Iconsive ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Optinmonster

AUGUST 27, 2023

Content marketers create, curate, share, and distribute quality content. More than 75% of those online people use mobile devices and social media, which has implications for your marketing. They include: Social media marketing Email marketing Link building We’ll look at each of these in more detail in the next section.

Paid Content 97

Paid Content Content Marketing Top of Funnel Planning 97

Webbiquity

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. J-P De Clerck explains how, in words and pictures.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Vidyard

MAY 13, 2020

It’s the world’s second-largest social network and the only one where video is the primary mode of communication. It’s the place you get to curate the videos, images, and descriptions visitors see. YouTube’s ubiquity in consumer life can lead many B2B marketers to wonder: Is YouTube the right home for my videos?

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158