ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. Customers expect recommendations and content to truly reflect their preferences. This is known as reciprocity of value.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. Customers expect recommendations and content to truly reflect their preferences. This is known as reciprocity of value.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Online Marketing Institute

DECEMBER 9, 2009

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. For B2B companies, getting found is just the beginning. Content is key for B2B websites.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Directive Agency

JUNE 24, 2019

But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. Blake Emal : Well, just being a movie lover like you, I just had to ask a couple of those questions. We all have interests.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. Blake Emal : Well, just being a movie lover like you, I just had to ask a couple of those questions. We all have interests.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 18, 2019

And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. So, two places I would say B2B leaders should look is surprisingly enough, Facebook.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. So, two places I would say B2B leaders should look is surprisingly enough, Facebook.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Sprout Social

JUNE 27, 2023

Bob Wolfley has worn many hats: Content creator. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. It was my first piece of video content too.

Marketing AI 92

Marketing AI Creativity Burn Rate B2B Thought Leadership 92

Directive Agency

JULY 22, 2019

For example, like you saw what Gary would do, what other people would do, maybe in terms of social media, building a personal brand. Now in terms of actual, like when you’re getting on, asking questions, interviewing people, what’s a unique question you like to ask your guests? Adam Posner : Spot on, Blake. I love creating.

Paid Content 40

Paid Content Paid Search Agency POS Work Management 40

Directive Agency

JULY 15, 2019

It can help you find what kind of content to write, what keywords you should rank for, how many links you have, how authoritative your site is. We talked about how B2B leaders can leverage SEO tools to grow their businesses. Another interesting article is that we recently wrote about outsourcing content.

SEO 40

SEO Paid Content Budget Programs Tools 40

Directive Agency

JULY 8, 2019

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. That’s how I kind of transitioned into content.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. That’s how I kind of transitioned into content.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Marketing Insider Group

JANUARY 2, 2013

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. However, I think the term has been overused and misunderstood. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. B2B customers today use an average of 7.6

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Single Grain

SEPTEMBER 30, 2020

And now we've entered a new stage of SaaS evolution – vertical SaaS: In recent years, several vertical SaaS companies have seen huge success: Veeva , a cloud-based CRM and content management solutions provider to the life science industry, went from zero to $2.4 More SaaS Content : * Is Netflix a SaaS? billion in less than six years.

Verticals 128

Verticals Enterprise Management Work Management Marketing Management 128

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 147

Twitter CRM Business Paid Search Agency 147