Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. consumer-generated media, touchpoint analysis, measurement and metrics, planning a campaign (ugh, social media campaign ?),

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Social Media Social Marketing Planning Media 100

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FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. Once, that blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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Social Media Media Webinar Metrics Paid Search Agency 114

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SEPTEMBER 7, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. It has been blowing up the charts since it’s debut and you [.] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

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JULY 27, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Paid Search Agency Blogger Advertising Agencies PR 117

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FEBRUARY 24, 2010

I think pigeon holes are a thing of the past [link] BROOKSLACAYO 6 Required Competencies for Social Organizations [link] [link] RickStoner RT @jaybaer: 6 key need-to-knows about social media's impact on your business. link] [link] Bader Rutter RT @jaybaer: 6 key need-to-knows about social media's impact on your business.

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JUNE 17, 2010

Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Convince & Convert [link] #marketing #b2b [link] Evan E. [link] [link] Lisa Diomede A super thought-provoking post from @jaybaer: Is Your Twitter Addiction Paying Off? Roberts @njmirolo Always fun!

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Twitter Paid Content Paid Search Agency PR 126

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JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. That’s how much we are wired to forgive. Billions of dollars.

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Social Media Media PR Webinar Metrics 157

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AUGUST 24, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. 1 goes to @makeawish 4 every vote/tweet [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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Paid Search Agency PR Advertising Agencies Word of Mouth 111

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SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

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Social Media Media Webinar Metrics Marketing & Strategy 149

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JUNE 29, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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RSS Paid Search Agency Advertising Agencies PR 118

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FEBRUARY 11, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

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MAY 4, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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MAY 13, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Man: …… your awesome. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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Social Media Media Webinar Metrics Marketing & Strategy 153

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SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers. Im Jay Baer.

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MAY 25, 2010

PR pros, read this!) ^NS Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. 17 Services.

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Paid Search Agency Online Marketing Advertising Agencies Ads 124

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JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

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Social Media Media Paid Search Agency Budget Programs 132

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FEBRUARY 10, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Here's why: [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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MARCH 25, 2010

RT @jaybaer: A Social Media Scoreboard That Works (check it out) [link] [link] Verizon Friends Thanks, Jay! jaybaer: A Social Media Scoreboard That Works [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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Social Media Media Webinar Metrics Marketing & Strategy 117

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MARCH 4, 2010

In PR, measurement has always been a finger in the wind exercise. Like the rest of social media can be of great value to your small business in many ways if you know [.] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

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JULY 20, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. " Develop your #content #strategy. link] [link] Lauren Gispanski "#Content is king." " Develop your #content #strategy. #PR Im Jay Baer.

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Social Media Media Webinar Metrics Marketing & Strategy 141

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FEBRUARY 19, 2010

Turn the Tables on Social Media with NutshellMail [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

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Social Media Media Paid Search Agency PR 115

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JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing.

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Social Media Media Webinar Metrics Paid Search Agency 138

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MAY 5, 2010

[link] [link] Eileen Buleza Interesting approach one PR agency is taking to build online communities and connecting consumers with brands. link] [link] Eileen Buleza Interesting approach one PR agency is taking to build online communities and connecting consumers with brands. Im Jay Baer.

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Social Media Advertising Agencies Paid Search Agency Media 126

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JULY 21, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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FEBRUARY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. [link] rososusilo you should do before choosing is, close your eyes, open and focused view photos Jay Baer, yes, photos on option 2, looks more cool.

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Paid Search Agency Webinar Metrics PR Advertising Agencies 109

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MARCH 10, 2010

[link] Vishal Joshi RT @SMBConsultant: Staggering Social Media Insights »The Best of Twitter 20 eBook »Very Generous @jaybaer »[link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

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MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Oh, that's part of our digital practice.&# Wouldn't you agree?

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Social Media Paid Search Agency Media Advertising Agencies 122

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MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

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Paid Search Agency Social Media PR Advertising Agencies 123

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AUGUST 19, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Great example of integrated marketing in real life: The 3 Amigos, by [.] Im Jay Baer.

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Social Media Media Webinar Metrics Marketing & Strategy 142

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JUNE 24, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Social Media Paid Content Media Webinar Metrics 122

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MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Or that a company will be doomed if it does not entertain some form of social media management program.

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FAQ Top of Funnel Paid Search Agency Social Media 139

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FEBRUARY 23, 2010

When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. link] SocialMediaSentiment "Is Your Social Strategy Proactive or Reactive | Social Media …" [link] [link] John Moore Good by @JayBaer, Is Your Social Strategy Proactive or Reactive? link] [link] T.J.

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Social Media Webinar Metrics Media Marketing & Strategy 118

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JUNE 7, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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Social Media Media Webinar Metrics Marketing & Strategy 119

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APRIL 28, 2010

Sore spot with us PR types.) Sore spot with us PR types.) What an awesome way to make some sense out of the often amazingly confusing behemoth of social media and particularly social networking sites. There are several factors to look at – [link] RT @bigfuel [link] Kaplow PR Looking for influential customers?

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Social Media Media Webinar Metrics Marketing & Strategy 149

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APRIL 20, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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Long Tail Marketing Blogger Paper Content 117

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SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. link] Susan M Kuhn Very good distinctions between one-way media and social media.

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Social Media Media Webinar Metrics Paid Search Agency 151

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APRIL 13, 2010

My first PR job was in consumer product goods and one of our clients was a bagel brand. If you want to survive in the PR industry, you have to love the material you are pitching. That experience made me explore different industries, which lead me to B2B PR. There will never be a pitch as bad as bagel necklaces.

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Social Media Media Webinar Metrics Paid Search Agency 113