Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. There is a crying need for this. Tweet This!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Martech

FEBRUARY 12, 2024

Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month.

Tips 84

Tips B2B Differentiation Lock-In 84

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

SEPTEMBER 17, 2010

For example, the typical B2B prospect receives an average of 20.3 With marketers who seem more focused on gaming the channels themselves than in the value of the dialogue being created, buyers are now inundated with more product related and meaningless offers than ever. These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Content is King?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

MARCH 15, 2011

Today’s buyer is more empowered, skeptical and frugal than ever before, providing a greater than ever challenge to sales professionals, and shaking the very foundations of traditional selling models. At Alinean, we have coined this new B2B challenge as Frugalnomics, indicated by: 1.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

Martech

MAY 16, 2023

Will the ability to send better emails/content written more quickly by AI change the lives of B2B marketers for the better? They also possess the ability to filter out unnecessary information, giving the decision maker only the information they need in order to take action. This is where the opportunity for AI in B2B lies.

Marketing AI 93

Marketing AI Top of Funnel B2B Intent Signal 93

Martech

MAY 16, 2023

Will the ability to send better emails/content written more quickly by AI change the lives of B2B marketers for the better? They also possess the ability to filter out unnecessary information, giving the decision maker only the information they need in order to take action. This is where the opportunity for AI in B2B lies.

Marketing AI 90

Marketing AI Top of Funnel B2B Intent Signal 90

Sales Engine

APRIL 20, 2016

It’s time to face some hard truths about B2B sales. We may not have wanted to talk to sales reps, but that’s how we got the information we needed. The B2B sales process has changed. The internet gives the buyers a lot more control as they use the Internet to learn about best practices. They need help getting in the door.

Lead Ranking 218

Lead Ranking Lead Gen Lead Scoring Leads 218

Delivra

NOVEMBER 14, 2018

As a B2B marketer, reaching your target audiences may seem impossible. More than half of B2B marketers are using marketing automation. That places marketing automation just behind analytics tools, email marketing-specific technology, and CMS as the top MarTech tools used by B2B marketers. Identify specific goals.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation B2B Marketing 45

Sales Engine

AUGUST 23, 2016

For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

OCTOBER 8, 2015

For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. There is a crying need for this. They apply technology to a difficult process.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Golden Spiral

OCTOBER 1, 2021

In a survey of 600 B2B buyers, Harvard Business Review found that providing more and more information actually drops purchase levels by 18%. If your content doesn’t provide signposts along your buyer’s research journey, you won’t be found. Map Your Content to the Buyer’s Journey. So how do you cut through? The Foundation.

Top of Funnel 118

Top of Funnel Work Management Marketing Management Content 118

Golden Spiral

OCTOBER 1, 2021

In a survey of 600 B2B buyers, Harvard Business Review found that providing more and more information actually drops purchase levels by 18%. If your content doesn’t provide signposts along your buyer’s research journey, you won’t be found. Map Your Content to the Buyer’s Journey. So how do you cut through? The Foundation.

Top of Funnel 109

Top of Funnel Work Management Marketing Management Content 109

Hubspot

DECEMBER 18, 2023

Instead of guessing when eager buyers need products or services like yours, you'll get a notification straight to your inbox. You can then present your offering as a solution to their needs. Setting targeted Google Alerts for sales can give you invaluable insights into your niche. But that‘s not all. Personalize sales letters.

Sales Management 70

Sales Management Top of Funnel Google Lead Scoring 70

accelerate agency

APRIL 11, 2023

To help you find what you’re looking for, you can use the following links to jump quickly between sections or to go straight to the SaaS company you’re most interested in: What is a SaaS company: Everything you need to know What are some examples of a SaaS company? Click here to book a consultation today! Who fits the SaaS model?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Management 52

Sales Engine

MAY 12, 2016

Once upon a time, branding was an indispensable part of a company’s success in B2B sales. A company with strong branding could distinguish itself from competitors in the mind of a buyer long before the sales pitch. Back then, buyers needed sales to stay informed and make a purchase, and sales needed buyers to stay employed.

Top of Funnel 120

Top of Funnel Brand Identity Branding Budget Programs 120

SnapApp

APRIL 5, 2016

Interactive content not only increases lead engagement and participation, but it doubles as an excellent source of buyer research. Also turn larger pillar assets like white papers and ebooks interactive to capture the nuances of your buyers while offering leads a two-way conversation with your content. . Interviews.

Research 48

Research Buyer Personas Top of Funnel B2B 48

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. Actually, the B2B market is about twice as large, according to Forrester.

Enterprise Management 235

Enterprise Management Work Management Marketing Management Marketing Automation Services 235

Martech

APRIL 15, 2022

The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, and more complex. The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Key points covered include: What is B2B marketing?

Marketing AI 117

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 117

Webbiquity

NOVEMBER 19, 2013

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Buyers were different, sales cycles were different, messaging was different, and media was different. Much of the study focused on online commerce, where changes in b2b offerings indeed make sense. Yes and no.

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100

Webbiquity

NOVEMBER 19, 2013

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Buyers were different, sales cycles were different, messaging was different, and media was different. Much of the study focused on online commerce, where changes in b2b offerings indeed make sense. Yes and no.

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100