ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers.

Lead Ranking 117

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 117

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 116

B2B Marketing Search Marketing B2B Multi-Channel 116

DealSignal

SEPTEMBER 5, 2023

However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. While LeadIQ has gained attention for its EU B2B data, it’s crucial to look at the bigger picture. times more meetings.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Hubspot

JUNE 15, 2023

As with all fields, AI is transforming sales. In this post, learn more about how B2B salespeople leverage AI, and how you can adopt it into your processes. Table of Contents How do B2B salespeople feel about AI? A majority of B2B sales pros say AI/automation is important to their role and has impacted how they plan to sell.

B2B Sales 78

B2B Sales Lead Scoring Lead Ranking B2B 78

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. A pixel to track campaign efficiency. Get MarTech!

Campaigns 107

Campaigns Account Based Marketing B2B DemandBase 107

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Heinz Marketing

DECEMBER 9, 2021

Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. Today’s post is about Sales Intelligence platforms/tools. Sales intelligence software/platforms help companies use data to increase sales and improve sales processes. Reviews/rating: G2 Rating: 4.4 / 5.

B2B Sales 73

B2B Sales Enterprise Management Zoominfo Work Management 73

Confessions of a B2B Marketer

JANUARY 11, 2023

Follow Daniel on LinkedIn Follow Daniel on Tiktok Check out Klear B2B Listen to The Electric B2B Show Check out our awesome sponsor Ahrefs Webmaster Tools Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

B2B Sales 52

B2B Sales B2B Marketing Account Based Marketing B2B 52

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Oktopost

APRIL 9, 2024

B2B Demand generation is changing. Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. At any given time, most of your best prospects aren’t in the market to buy what you’re selling.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. HubSpot helps in this realm with HubSpot sales.

Marketing Automation Services 205

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 205

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 87

B2B Thought Leadership Thought Leadership Studies B2B 87

Confessions of a B2B Marketer

MARCH 21, 2024

Seismic's website Winnie Palmer on LinkedIn Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR? hit 200k MRR?

B2B 52

B2B Outreach B2B Sales Linkedin 52

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. They’re emailing prospects, investing heavily in third-party intent platforms like 6Sense, and generally doing their own messaging and outreach. You can see the results of this in the growing lack of trust between sales and marketing teams.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. It can play a critical role!

B2B Marketing 128

B2B Marketing Top of Funnel Content Marketing Brand Identity 128

Confessions of a B2B Marketer

MARCH 6, 2024

Strava's business Strava's stories Strava's website Jonny Ross on LinkedIn Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR? hit 200k MRR?

B2B 52

B2B Outreach B2B Sales Linkedin 52

Confessions of a B2B Marketer

APRIL 3, 2024

Sam Dunning on LinkedIn Breaking B2B on LinkedIn Breaking B2B's website Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Sam Dunning on LinkedIn Breaking B2B on LinkedIn Breaking B2B's website Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so

B2B Marketing 40

B2B Marketing Demand Generation Demand B2B 40

Albacross

MARCH 12, 2020

As of today, you can natively integrate Albacross with Hubspot CRM so your sales team can put their pipeline expansion on autopilot. Automatically send warm leads to your Hubspot CRM. Prospecting is time consuming and when your sales team is up against the clock to hit their quota, every minute is precious. News just in.

Hubspot 98

Hubspot CRM Ideal Customer Profiles Lead Scoring 98

Confessions of a B2B Marketer

FEBRUARY 14, 2024

Lara Acosta on LinkedIn Lara Acosta on Twitter Lara Acosta on Instagram Lara Acosta's YouTube channel Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR? hit 200k MRR?

Personalization 52

Personalization Brand Identity Branding B2B 52

Confessions of a B2B Marketer

JANUARY 31, 2024

Breaking B2B's website Sam Dunning on LinkedIn Breaking B2B - B2B Marketing & Demand Generation Podcast Emily Brown on LinkedIn Reachdesk's website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so

Cold Calling 52

Cold Calling B2B Demand Generation Outreach 52

Hubspot

AUGUST 23, 2023

78% of sales professionals agree that AI can make them more efficient at their job – including sales outreach. But while AI can open many opportunities for scaling and improving your outreach, this technology is still new to most of us, and that newness can lead to potential missteps. Not personalizing your outreach.

Outreach 49

Outreach Marketing AI Paid Search Agency Curation 49

Only B2B

AUGUST 21, 2023

B2B prospecting has evolved significantly in the digital era. The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Only B2B

JUNE 27, 2023

In the dynamic and highly competitive B2B landscape, the ability to set effective appointments holds the key to business growth and success. In this comprehensive blog, we will delve into a wealth of powerful tips and techniques for B2B appointment setting , underpinned by relevant data and compelling statistics.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Tips Lead Scoring 62

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. Must Read: What are the Benefits of B2B Intent Data? Must Read: How to Collect B2B Intent Data?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Confessions of a B2B Marketer

DECEMBER 27, 2023

Matt Brown on LinkedIn Matt Brown's website The Matt Brown Show Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR? hit 200k MRR?

B2B Marketing 52

B2B Marketing B2B Outreach Linkedin 52

ATAK Interactive

JANUARY 17, 2020

“The hurt caused to companies (of any size) by the technology silos between marketing and sales departments will force a fundamental relook at how they deploy these technologies. If you believe the gap between Sales and Marketing functions in the B2B space is going to continue to close in the 2020s, look no further than the technology.

Hubspot 88

Hubspot Paid Search Agency Custom Publishing Outreach 88

Hubspot

NOVEMBER 14, 2023

Of course, when we talk about the future of sales, it's less about the products we might sell (flying cars, anyone?) Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. Sales professionals need to become influencers — kind of. Let's dive in.

Hubspot 69

Hubspot Lead Ranking Outreach Lead Scoring 69

Confessions of a B2B Marketer

NOVEMBER 2, 2023

April Dunford on LinkedIn April Dunford's website April Dunford's books Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Perry Steward on LinkedIn MADX's website Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR? hit 200k MRR?

Positioning 52

Positioning Marketing & Strategy B2B Outreach 52

Hubspot

APRIL 28, 2023

Sales lead tracking can answer the million-dollar question: "How do I know if my team is maximizing their opportunity to close every lead?" If you’ve ever asked yourself these questions because something in your lead management or sales flow is not working for you, you’ve come to the right place. Why bother with manual marking?

Sales Qualified Leads 72

Sales Qualified Leads Sales Leads Hubspot Lead Scoring 72

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Especially in the B2B Realm?). Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Technical Steps.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Confessions of a B2B Marketer

OCTOBER 25, 2023

Lashay Lewis on LinkedIn Authority Plug's Website Authority Plug’s Content Marketing Dashboard Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR? hit 200k MRR?

Top of Funnel 52

Top of Funnel B2B Digital Marketing Funnels Outreach 52

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. The goal with most B2B marketers is to get their automation to a point of fluidity that it requires very little human input. B2B marketing automation is used for scalable marketing campaigns. Acquiring Data.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

ATAK Interactive

JANUARY 17, 2020

“The hurt caused to companies (of any size) by the technology silos between marketing and sales departments will force a fundamental relook at how they deploy these technologies. If you believe the gap between Sales and Marketing functions in the B2B space is going to continue to close in the 2020s, look no further than the technology.

Hubspot 78

Hubspot Paid Search Agency Custom Publishing Outreach 78

Outreach

MAY 16, 2019

"Sales is easy," said nobody ever. Nope, B2B sales is not for the faint of heart. So here are the top B2B Sales Challenges in 2019, plus some tips on how to beat any challenge and end the year as MVS (Most Valuable Salesperson). B2B customers now seek what their B2C counterparts crave: personalized experiences.

Ideal Customer Profiles 85

Ideal Customer Profiles B2B Sales Marketing Automation Services B2B 85