Integrated B2B

OCTOBER 8, 2012

Leveraging subject matter experts in your B2B marketing and communication can be a highly valuable way to improve your company’s credibility and build industry thought leadership by sharing real insights and forward thinking knowledge straight from the source. A quick way to get started is video. Here’s why and how.

Thought Leadership 40

Thought Leadership B2B Thought Leadership SME Peer-to-peer 40

DivvyHQ

JULY 23, 2020

Most content marketing programs are delivered via your owned media properties (ex: your blog), but LinkedIn provides a unique medium to demonstrate brand thought leadership and the expertise of your executives and staff. Check out this practical guide to get the most out of this unique social network.

Linkedin 79

Linkedin Thought Leadership Content Marketing Advertising Mediums 79

Chris Koch

MARCH 25, 2011

But then this got me to thinking, without a commitment to ideas throughout the organization, all these dollars we’re starting to spend on social media will be wasted. In other words, unless we become idea organizations, we’re not going to have much to say to customers, prospects, and influencers in social media.

Social Media 100

Social Media Organization Peer-to-peer SME 100

Savanta

MAY 18, 2011

Moreover, they’re big buyers of B2B products and services. SMEs are a potentially significant opportunity for many B2B marketers then, but how best to open a conversation? This was puzzling me so I asked 450 buyers of B2B services within SMEs to imagine a prospective supplier wanted to engage with them. Take blogs.

SME 120

SME Advertising Channels Telemarketing Multi-Channel 120

Webbiquity

JULY 12, 2010

Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Just as these questions are critical to solid journalism, so they can be invaluable to social media strategy development. Yet developing such a strategy can be challenging; where does one start?

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Rev

OCTOBER 4, 2023

For instance, if your business targets young professionals, creating content that resonates with them, like infographics, social media posts and YouTube videos, might be more effective than standard text-based blog posts. 5 Engage with your audience Remember to engage with your audience!

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

BOP Design

JUNE 24, 2019

Seasoned B2B marketers are turning to content marketing more and more to generate qualified inbound leads and nurture existing leads to improve close rates. In this post, we’ll address what is B2B content marketing and what it costs. Professional copywriting is an integral part of a B2B content marketing plan. That is blogging.

Paid Content 82

Paid Content Cost Work Management Planning 82

Hubspot

FEBRUARY 15, 2017

3) B2B Marketing Awards. The B2B Marketing Awards make for perhaps the most prominent celebration of marketing to businesses, by businesses. They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. 4) BMA Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Single Grain

NOVEMBER 18, 2019

The good news is that by re-calibrating your team and content marketing strategy, leveraging key advantages, and optimizing your processes, you can produce more exceptional content more efficiently than you thought possible. Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Get A Free Consultation.

Paid Content 106

Paid Content SME Product Tips 106

Directive Agency

JULY 26, 2016

Work with Big Brands, Funded Startups and B2B’s to drive huge growth online. What to look for: – Thought leadership: Read their blogs and their community interaction to see if they are ahead of the curve. I help thought leaders create amazing content. James Norquay. ~ ProsperityMedia.com.au // Twitter.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76