Trade Press Services

MAY 6, 2024

The B2B trade show market was $10.2 While digital programs can bring together global experts and peers, 95 percent of marketers say in-person events are vital to fostering real-life connections with target audiences. If sharing thought leadership is important, consider applying to speak at keynote or breakout sessions.

Trade Show 101

Trade Show Marketing Management Planning B2B Thought Leadership 101

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By building your own social selling strategy your sales team can be a step ahead of the competition.

B2B Thought Leadership 135

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 135

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. LinkedIn, however, offers a unique platform for sales professionals. Enabling communication with a broad audience.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%).

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Buffer

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

Linkedin 78

Linkedin B2B Thought Leadership Paid Search Agency Peer-to-peer 78

Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Statistics on Social Selling and Thought Leadership. Having en employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. LinkedIn ). Eldelman ).

Statistics 76

Statistics Paid Content B2B Thought Leadership Peer-to-peer 76

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Circle Studio

AUGUST 16, 2018

There is much ambiguity as to when to post on social media. Below we outline the best times to post on Facebook, Twitter, and Instagram for B2B and professional services firms, based on trends we’ve observed from several thousands of posts. Compared to Instagram and Twitter, Facebook is used more often on desktop computers.

Social Media 94

Social Media Peer-to-peer B2B Thought Leadership Media 94

Trade Press Services

JANUARY 2, 2024

LinkedIn is still the quintessential B2B social media platform. LinkedIn is still the quintessential B2B social media platform. LinkedIn has solidified itself as the leading site for business professionals and organizations to communicate.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Content4Demand

MAY 12, 2021

Clubhouse is the latest social app to gain major traction and buzz in the tech and marketing worlds. As hordes of iPhone users flocked to the app and begged their peers for invites, the thought leadership flood gates opened and the opinion pieces came rolling. What Is Clubhouse, Exactly? Who Is Using Clubhouse?

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

Biznology

OCTOBER 10, 2016

And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver. You drive demand and you get them to take next step actions.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn.

Paid Search Agency 125

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 125

SmartBug Media

JANUARY 30, 2019

A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. Optimize Your LinkedIn Profile. Those days are over. The design size should be 1400 x 425 pixels.).

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. You send connection requests to current and past colleagues, along with peers in your professional circles. LinkedIn = conversation. Did you answer “career”?

Linkedin 102

Linkedin Peer-to-peer Branding Brand Identity 102

Content4Demand

OCTOBER 27, 2020

But today, whether you’re looking for a new pair of boots or a new piece of your tech stack …well, there’s an app or social netw ork for that. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Tomorrow People

NOVEMBER 23, 2018

B2B buyers must understand how you will help them achieve their business objectives, and that can only be realised by investing in the emotional relationship between the client and vendor. B2B customers will review you — not just consumers. Don’t be fooled into thinking that reviews are left for the hospitality and service industry.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Rev

SEPTEMBER 20, 2023

Manuel has witnessed these transitions firsthand for the past two decades in B2B demand marketing. Trust is shifting from brands to peers. There’s a loss of trust in companies and marketing in general,” Manuel says, “and buyers are much more shifting to trusting their peers.” So much info, so much noise. People know the process.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” “We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” How did ClickUp go from zero to 8M users in just a few years?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Inbox Insight

SEPTEMBER 14, 2021

What’s more, according to our report The Holy Grail of B2B Marketing Segmentation , 90% of business professionals believe that there is usually or always one member of the decision making unit (DMU) who will try to influence the decision to match their own. Their peers? Building strong engagement with a prospect is key.

Peer-to-peer 52

Peer-to-peer B2B Thought Leadership B2B Thought Leadership 52

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Sprout Social

NOVEMBER 1, 2021

Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. Chances are that your employees are already on social media and talking about their work. Chances are that your employees are already on social media and talking about their work.

Work Management 119

Work Management B2B Thought Leadership Thought Leadership Marketing Management 119

EveryoneSocial

JANUARY 7, 2020

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. In fact, influencers are just as — if not more important for B2B companies than B2C. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach. McKinsey ).

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. Image by HubSpot via Flickr. Here they are: Monitor.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. It’s the foundation, after all. Partner with a Marketing Agency. Partner with a Marketing Agency.

Resource Management 351

Resource Management Demand Generation Agencies CMS Development Work Management 351

LEADership

JANUARY 7, 2014

to heads of organizations and associates I work with—I consider myself blessed to encounter these personalities who enlighten me with their thoughts. , to heads of organizations and associates I work with—I consider myself blessed to encounter these personalities who enlighten me with their thoughts. HAPPY NEW YEAR EVERYONE!

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Peer-to-peer B2B 40

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Funnelholic

MAY 2, 2016

Whether you’re a B2B marketer working at a fledgling startup or in an enterprise organization, you most likely understand the importance of channel partners. They’re embracing social media to ask questions, engage in conversations, and share valuable content – in short, to do their jobs better. Why hashtags?

Social Media 54

Social Media Advertising Channels Social Marketing Media 54

KoMarketing Associates

MAY 4, 2017

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. B2B buyer personas become critical in connecting the dots of this process. What Are Buyer Personas?

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Bluetext

APRIL 7, 2021

The Latest in LinkedIn. LinkedIn is taking users’ ability to “connect” to the next level. This week LinkedIn is rolling out new profile features that will empower a whole new segment of users with the opportunity to become content creators and professional influencers. Social Platforms Taking a Cue from One Another .

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Webbiquity

NOVEMBER 23, 2010

many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. Back then, I thought he was kind of a jerk quite frankly.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Marketing Insider Group

JULY 14, 2020

Marketing Isn’t What We Thought It Was. The year 2020 has seen a culmination of disruptive forces — COVID-19, a recession, and social tensions. The year 2020 has seen a culmination of disruptive forces — COVID-19, a recession, and social tensions. In just 17 years, LinkedIn has become a valuable channel for marketers.

Paid Content 277

Paid Content Ad Frequency Paid Search Agency Marketing Budget 277

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. How Jacqueline Schklar Builds B2B Buzzword-Less Strategies Cutting through marketing buzzword noise and delivering big results to companies has earned Jacqueline a reputation as a skilled and dynamic B2B marketer in the cloud and SaaS space.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Onalytica B2B

SEPTEMBER 12, 2017

This means put your detective hat on and start searching each influencer’s social footprint to see if they are truly influential or just a retweeting machine. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer Relationship Management. In-flu-who?

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

Oktopost

MAY 24, 2020

Technology evolutions have impacted people and companies profoundly over the last decade leaving many B2B marketers in a beautiful world of so much tech. But with an abundance of marketing technology and most B2B marketers not IT trained, the synergy between marketers, sales professionals and IT teams matter even more. Be transparent.

Planning 147

Planning Enterprise Management Peer-to-peer Advertising Agencies 147

Hubspot

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. Maintain a presence in LinkedIn groups. What is B2B prospecting? What is B2B prospecting?

Ideal Customer Profiles 66

Ideal Customer Profiles Cold Calling Work Management B2B 66

EveryoneSocial

AUGUST 10, 2020

With the rise of social media and people who’ve built a following, many organizations (especially in B2C) look to activating these influential people to drive brand awareness and sales. It could be celebrities, musicians, athletes, or just social media personalities who built a decent following.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Peer-to-peer Network Marketing 69