Biznology

JULY 23, 2014

They still rely on trade shows and events for product information–second only to peers and colleagues. They want to hear from their vendors, regularly. They want to hear from their vendors, regularly. The vendor website is a top resource when conducting product research and honing in on a purchase decision.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

Biznology

JANUARY 23, 2012

One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. Mike was already producing his Today’s Trade Show Minute videos every three weeks, as a way to promote his own consulting and training services. Image via Wikipedia.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

Online Marketing Institute

NOVEMBER 28, 2012

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. B-to-B Print Advertising Drops in July.

B to B 40

B to B Paid Content Social Media CMS Development 40

Biznology

SEPTEMBER 25, 2015

Winning at ZMOT means knowing the key words and phrases that your customers use, instead of what we as vendors use to describe our products. Using social and hashtags for key events such as trade shows and the football World Cup 2014 improved our brand awareness. This means outside-in thinking instead of inside out.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Paul Gillin

JUNE 17, 2010

By day, he and three other technologists at Dell Computer manage the Dell TechCenter , an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

markempa

NOVEMBER 18, 2005

but their e-mails dont show it. So each irrelevant message (my vendors and potential partners) send is basically programming me to delete future messages from them. Be sure to read their free executive summary, it contains useful tips for B-to-B lead generation. but their e-mails dont show it.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120