Martyn Etherington Speaks: the story of a B2B digital marketing turnaround
SEPTEMBER 25, 2015
I had the chance recently to catch up with Martyn Etherington , a marketing leader I’ve long admired. In a reflective mood, he was willing to field some questions about his successes there. Where did you direct them to focus their efforts, and why? Customers have changed the way that they buy, and therefore we need to change the way we sell. Fast-forward, we went from the 30 users to close to 2,000 employees who are actively engaged in social media.