government B to B Related Topics 
ViewPoint
MAY 23, 2011
To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. When B-to-B marketers want to find new prospects, they have traditionally relied on two types of lists.
ViewPoint
AUGUST 1, 2011
Getting b-to-b sales and marketing to align more closely has driven even the most capable business leaders crazy for years. ” In fact, only 31 percent indicated sales and marketing have created and are governed by a “complete” SLA framework. Systematic, repeatable b-to-b demand creation is much like a marriage.
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KoMarketing Associates
JUNE 29, 2016
Why it’s great: Quite simply, it is one of the largest LinkedIn marketing groups available, run by an experienced team of marketers and supported by the eMarketing Association, an international association of marketers, companies and governments committed to the advancement of marketing in the digital era. BtoB Marketing.
ANNUITAS
SEPTEMBER 15, 2015
According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. You must adhere to the laws regarding privacy and email governance for each country you send communications to (and they are all different).
Biznology
DECEMBER 31, 2014
The difference from Leadspace is that Lattice builds the client models using their own massive “data cloud” of B2B buyer behavior, fed by 35 data sources like LexisNexis, Infogroup, D&B, and the US Government Patent Office. Marketers can expect plenty of new opportunity for reaching customers and prospects efficiently.
Biznology
JANUARY 30, 2015
Some approaches to consider: Establish—and enforce—data governing rules to improve data entry, which will keep your matching problems under some semblance of control. This can be an expensive, but very helpful, tool. How do I match and de-duplicate customer records effectively? Save this article as a PDF.
Kapost
NOVEMBER 22, 2016
Challenge #2: Process Governance. Marketing teams must deliberately change their process and introduce governance of the content operation. While this governance is supported by technology tools, it primarily occurs through the interaction and decision-making of marketing leadership. 2: Content Governance Board Package.
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