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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Here are 8 examples of LinkedIn Groups we have found critical for B2B marketing professionals, based on their coverage of a range of digital marketing strategies, technologies, and discussion opportunities. eMarketing Association Network. BtoB Marketing.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. As a place to start, ask several match/merge companies to show you examples of the results of their algorithm against your data. Our legacy databases are not as robust as we need. It’s a never-ending battle.

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14 Brilliant B2B Marketing Strategy Guides

Webbiquity

Sarah Pern examines “four major business growth strategies identified by the Ansoff Product-Market Matrix and shows you how to develop marketing strategies that are aligned with achieving the business goals you want.” Everything We Thought We Knew About B-to-B Marketing Is Wrong by Forbes.

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Think Outside the B2B Trade Show Booth

MLT Creative

In this example, the client was planning to give away four iPads, which gave us the perfect offer to generate traffic to the landing page. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office. Will there be a giveaway at the booth ?

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Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases

Adobe Experience Cloud Blog

Tags: Branding Modern B2B Marketing b-to-b b2b branding business to business buying Enquiro marketing Marketo research.

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B2B Social Media Success Formula Mixes Business with Pleasure

MLT Creative

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

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Take the guess work out of B2B guest blogging

MLT Creative

Since we actively practice what we preach here at the Ideas @ Work blog, I thought I’d share a few examples of guest posts we’ve had here as well as some we’ve contributed to other blogs. All of this works to expand your influence and attract more of your marketplace.