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Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

An email marketing tool with features to help grow your subscriber list with forms and landing pages; use predesigned templates or create custom emails; set up autoresponders and drip campaigns; segment audiences and tailor messages to each group; and analyze results with campaign metrics. The Dates: November 25-29. Webinar Ninja.

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How Marketing Automation Can Improve Marketing Productivity

BenchmarkONE

Set up autoresponder welcome emails that are triggered as soon as a customer signs up to become a member. . Welcome autoresponder emails serve as a vehicle for new customers to get to know your brand. Abandoned cart and win-back emails are effective tactics to bring back this type of customer on a purchase journey. .

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Marketing automation software enables you to effectively segment and manage large email lists. Though set-up is rather involved, once you have your lists segmented and your messages created, the sending is automatic. Segmenting your list. Why should you use email marketing software? Email Automation. A/B testing tool.

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The Ultimate Guide to Direct Response Marketing

QuanticMind

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. million on TikTok—with the likes of Pinterest, Snapchat, LinkedIn, Twitter, and Reddit all close behind.

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5 Marketing Trends to Dominate Your Competition in 2021

The Marketing Blender

In a Wyzowl survey, 84% of respondents state that watching a video of a product or brand convinced them to make a purchase, and videos are the favorite type of content that consumers like to see on their favorite brand’s social media. The key is to personalize content to individual customer segments. How unforgettable is your email?

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5 Email Copywriting Tips for Creating Engaging Content

SendX

This guide is intended to shed some light on some of the major email marketing mistakes you should avoid as well as 5 email copywriting tips to employ to keep your list engaged so that they continue to stay on your list and continue to purchase what you have to offer for years to come. You can find Eric on Twitter @ericdavidgordon.

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The 13 Best WordPress Live Chat Plugins in 2019

Hubspot

HubSpot’s live chat tool lets you set up targeted messages for different pages or segments of your audience. SnapEngage is an omni-channel chat, meaning you can interact with your prospects and customers wherever they are, whether that is Facebook, Twitter, WeChat, or Zalo. SnapEngage. Pricing: The plugin is free. Zendesk Chat.