Making Lead Magnets That Work For B2B Marketers
Lead Forensics
APRIL 3, 2024
The Squeeze in the Middle One of the most effective ways to use lead magnets is to have lots of different offers at the top of your funnel (the awareness stage), then a squeeze offer in the middle that will help you better qualify leads – free consultations, assessments, and reports can work well for this. Monitor all your numbers.
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