article thumbnail

Diving into Digital Transformation

Kaon

Bio-Rad Laboratories, Cisco, Micron Technology, PHC Biomedical, Siemens Industry, Thermo Fisher Scientific Share Their Stories of Success at Kaon’s Regional Seminars. Industry leading speakers at the seminars included: Sarilyn Johnson-Carter, Director of Sales at Bio-Rad Laboratories. Creating Snackable Content.

article thumbnail

Event Innovation: Increasing Engagement & Event Success Post-COVID

Lead Liaison

Specifically, we need this “innovation” in today’s events and seminars. Bottom line – There is a better way to engage attendees and collect leads at trade shows. If you’d like to learn how LeadLiaison has been innovating the industry the past few years, we’d be glad to set up a time to speak with you.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 Tips for Manufacturing Marketers Dealing with the Coronavirus Crisis

Brandpoint

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. And automated workflows tools like BrandpointHUB can keep all your content organized, edited and scheduled to publish.

article thumbnail

What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. Trade Shows. Like user conferences, trade shows tend to be costly and are great if you want quick ROI. User Conferences.

article thumbnail

Moneyball – Another Name for Marketing Automation

Adobe Experience Cloud Blog

With a good marketing automation platform, we can start looking at our programs the same way Billy looked at his players. However, reporting from your marketing automation platform may show you that your money would have been better spent on seminars if you were looking to generate sales opportunities.

article thumbnail

Create a World of Marketing Automation Through Good Content—and Imagination

Adobe Experience Cloud Blog

I think Disney’s advice rings true today for those considering marketing automation. When it comes to content and marketing automation I tell people to consider the following: Use quality over quantity —You can effectively start your journey into marketing automation with just a few key pieces of content.

article thumbnail

Social media takes your marketing event to the next level

Integrated B2B

To date, few B2B companies have capitalized on the full potential of the seminars, receptions, trade show stands and other marketing events they hold for business partners, clients and prospective customers. The study also showed that B2B companies on average spend 5-8 weeks planning their trade shows or other marketing events.