LeadSloth

MAY 5, 2010

Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. For now I’ll focus on the “sales” part of CRM (Sales Force Automation). Social Marketing Automation. Social + CRM + Marketing Automation.

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

LeadSloth

AUGUST 24, 2009

Needless to say, Marketing Automation software is very popular today. In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation. And please share your Marketing Automation “horror&# scenarios in the comments below!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

OCTOBER 16, 2009

Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

DECEMBER 14, 2010

Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. Overall, my goal is to help grow the marketing automation market as a whole.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

LeadSloth

AUGUST 25, 2010

In Manticore’s Quintessential Marketing Automation GuideBook I’ve written a chapter on how to find untapped revenue in your marketing database. Craig Rosenberg : Process, People, and Content: The Keys to Success with Marketing Automation Technology. Jonathan Block : A Roadmap to Marketing Automation Success.

Manticore 100

Manticore Planning Lead Nurturing Marketing Automation 100

LeadSloth

MAY 25, 2010

Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. Market2Lead was one of the early Marketing Automation vendors. Actually in 2006, when I was a marketing manager at a software company in San Francisco, I selected Market2Lead as our Marketing Automation system. The Market Needs Consolidation.

Market2Lead 100

Market2Lead Enterprise Management Acquisitions Work Management 100

LeadSloth

AUGUST 16, 2010

link this all to your marketing automation processes. Tags: content marketing marketing automation video Webinars whiteboard. . - map content to personas and buying stages. Register for Tuesday’s webinar: https://www2.gotomeeting.com/register/579411539. gotomeeting.com/register/579411539.

Response Rate 100

Response Rate Webinar Metrics Lead Nurturing Marketing Automation 100

LeadSloth

AUGUST 2, 2010

It presents a 7-step process to generate revenue from existing leads, who were previously assumed “lost&#. Part of this process is assessing the value of your existing leads. Tags: marketing automation. Unfortunately, there is no exact answer for this. See the video below for more details. Register for the Webinar now ».

Lead Scoring 100

Lead Scoring Lead Ranking Loopfuse Leads 100

LeadSloth

JUNE 7, 2010

It’s not a full-blown marketing automation system (not sure if they want to go there either), but it’s interesting to see them adding these features. The Demand Gen Academy is a free online learning program to help you master the process of demand generation with practical, hands-on training. More info & registration ».

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

LeadSloth

FEBRUARY 10, 2010

My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Even though I almost flunked my Statistics class in college, there’s no denying that Marketing Automation and Marketing Analytics are two sides of the same coin. Process Metrics. Why Analytics? Optimize ROI.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

JULY 10, 2009

Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. This blog provides a strategic perspective on the demand generation process. This is a resource website with information on marketing automation vendors, podcasts, webinars and blogs. B2B Marketing Zone.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

LeadSloth

JULY 12, 2010

For those requirements I would recommend using a Marketing Automation system, as even the most affordable Marketing Automation solutions have way more functionality in this area than HubSpot. Combined with a CMS and a Marketing Automation system it is a complete online marketing suite. Conclusion.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

OCTOBER 20, 2010

In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. Tags: marketing automation eloqua event marketing performance management. By the way: see also Jeremy’s summary of the second day of the conference. Eloqua University.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

AUGUST 27, 2009

Buyers have moved online, which has had a major impact on the buying process. Sales people are still very important, but they can focus on facilitating the buying process rather than distributing information. And now we have sophisticated marketing automation software that changes how you do marketing.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Salesforce.com B2B 100

LeadSloth

MARCH 15, 2009

It is focused on advanced email strategies, which is an important part of the demand generation process. The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality. Most of the case studies seem to be B2C rather than B2B.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

LeadSloth

AUGUST 17, 2009

Silverpop presents a 5-step process for proving the ROI. I’ve just published a introductory post on Marketing Automation ROI on the MarketingGenius blog. Also, their workbook gives lots of examples of their own nurturing processes (used by Marketo themselves): this makes the recommendations come to life.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

AUGUST 24, 2010

In this post I’ll focus on content that is sent out via automated email campaigns (drip campaigns). This process is called ‘content mapping’ Steve woods wrote a great primer on content mapping. This process is called ‘content mapping’ Steve woods wrote a great primer on content mapping.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

JUNE 30, 2009

Should Marketing Automation systems add Inbound Marketing tools as standard features? What is Marketing Automation? In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

SEPTEMBER 1, 2010

The B2B buying process has changed. At the same time, technology solutions enable a new way to design and automate campaigns. Marketing Automation systems make it possible to design automated multi-step email campaigns. Tags: events lead management marketing automation b2b marketing university silverpop.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

LeadSloth

FEBRUARY 20, 2012

In the past year I’ve been heads-down on many Marketing Automation projects, and this email inspired me write a follow-up: I’ve included 7 practical tips to get started and a brief case study. Even if it’s a manual process, NOT sending email means you’re missing out on revenue. Tip 1: Start Sending Email Now. Conclusion.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100