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The rise of the position-less marketer by Optimove

Martech

Can one person effectively handle writing, data analysis, project management, research, campaign orchestration and various marketing activities, such as social media and email campaigns, alongside visual marketing and website management? If you were not adept at copywriting, perhaps — even for simple copy — you asked a skilled professional.

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Jasper and Copy.ai vs. ClearVoice — A Competitive Review

ClearVoice

More than anyone, businesses and writing professionals are asking, “Can ChatGPT and similar tools replace human writers?” Let’s explore this question in our comparison of the AI copywriting assistants, Jasper and Copy.ai This includes millions of blog posts, articles, forum threads, online newspapers, and other types of content.

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Content Writing vs. Copywriting: What Kind of Freelancer Do You Need?

nDash

But marketers often overlook one crucial qualifier when they decide to hire freelance writers —the need for content writing vs. copywriting. Content writers and copywriters are both wordsmiths. They should be able to help you with all-things writing. These two terms are often used interchangeably.

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How Much Money Can Freelancers Save You?

ClearVoice

But what are the benefits of hiring a freelancer over a full-time, in-house content creator? Table of Contents Why are companies choosing freelancers over full-time employees? Build your content team with proven industry experts Why are companies choosing freelancers over full-time employees?

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The Risks and Rewards of Using Generative AI for Content Creation: What Brand Marketers Need to Know

Content Standard

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

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The Foolproof Guide to Hiring Direct Response Copywriters Who’ll Make the Cash Registers Ring for Your DTC Brand (+ Our Curated List of Copywriters)

Convert

And while good copy starts with hiring good direct response copywriters, it’s also the biggest stumbling block. There’s no universally recognized board that certifies copywriters or a singular path to greatness. What is Direct Response Copywriting? Direct response copywriting compels the reader to take action now.

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AI-Generated Content: A Guide to the New Era of Content Marketing

Animalz blog

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?