The Effective Marketer

MAY 10, 2010

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

AUGUST 25, 2009

An interesting article sent to me (thanks, Z.) The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. No need to raise your hand, we all have been there.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

FEBRUARY 6, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 He says “listen first, speak last”. Good listeners will be better at understanding what needs to get done and will be more effective. United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

SEPTEMBER 27, 2010

2 Responses to Web Prototyping With PowerPoint Dan Moser says: September 28, 2010 at 7:01 am Hi, Thanks for mentioning Justinmind , and congratulations for your article. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Like Be the first to like this post. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Anything Goes Marketing

JANUARY 23, 2007

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. Tags: lead generation user-generated content Web 2.0.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

The Effective Marketer

JANUARY 6, 2009

The action plan in Peter Drucker’s “8 Principles” article involves thinking not only about what to do, but also the expected results. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Spreadsheets abound, and ideas flow. A great marketing plan is created! United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. The 8 principles he outlines in his HBR article are more “action oriented”, meaning they guide you towards making the right plans for the right activity and how to behave in general. Let’s apply them to marketing, shall we?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

AUGUST 30, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. The answer, my dear friends, is a resounding NO ! United States License.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

The Effective Marketer

JANUARY 25, 2009

Drucker, of course, was right on target when included this principle in his article for effective managers (“ What Makes an Effective Executive ”, Harvard Business Review, June 2004) since one of the most important aspects one should be able to master in order to become effective is time management, and meetings are, as a general rule, a time drag.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. You’ll be seen as more professional and will stand out. United States License.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JULY 12, 2009

Charts That Tell a Story Here is a compilation of great articles and sites I’ve read in the past that really helped me understand the importance of paying attention to data presentation and how to choose the right chart based on your data and message. “ United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JUNE 23, 2009

If you want to get some good insights on effective SEO, check out his presentation and the free articles they have on the SEOmoz website. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Rand’s presentation is engaging and full of great information. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

WebMarketCentral

OCTOBER 27, 2008

What are the most popular Web 2.0 Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 tags: most popular Web 2.0

Social Media 20

Social Media Web 2.0 Optimization Media 20

The Effective Marketer

MARCH 12, 2009

Reply Geena Murphy says: May 20, 2009 at 6:48 am I must say great article and well thought of as some time management articles are the same but this was a good solid read! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Like Be the first to like this post.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 25, 2009

If you want to know more about processing emails, getting your inbox empty, and working more productively you should definitely check out 43Folders and their “ inbox zero ” series of articles and a great Primer on the GTD system is the blog post at 7Productions. Next : Is your calendar working for or against you? United States License.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

WebMarketCentral

APRIL 6, 2009

because people are looking for it, search engines give it prominence in results, and it's viral) then provides tips for how to effectively use it. Tags: Web 2.0 Online Reputation Management with Video SEO by Search Marketing Standard Grant Crowell explains why video is a powerful component of reputation management (e.g.,

Social Media 20

Social Media Optimization Digg Web 2.0 20

Online Marketing Institute

JULY 9, 2009

I welcome your comments to this blog post or you can add specific content to this article at this wiki: Three Phases of Social Media Maturation Posted by Marc Hausman at 6:04 PM Labels: BearingPoint , Epok , GovDelivery , Microsoft , social media , Spirent , technology public relations 8comments: MIke Dubrall said.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Online Marketing Institute

JUNE 15, 2009

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. We ran an outreach campaign recently for a viral video (well, we wanted it to go viral thus some very targeted outreach). Ruby Web says: September 9, 2008 at 2:53 am Great article. It has enlightened me a lot.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Single Grain

SEPTEMBER 16, 2022

The icing on the cake is that web 3.0 not only allows individuals to own their data, but they will be compensated for their time spent on the web. In this article, we will discuss: What web 3.0 The difference between web 1.0, and web 3.0. Features and importance of web 3.0. Connection between web 3.0

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

WebMarketCentral

SEPTEMBER 10, 2008

You can do this by either writing an encyclopedic article about a topic; adding to or editing an existing article; or adding links to your own thought-leadership content as supporting material. potentially viral, and increasingly searchable. Paradoxially, the investment required is inverse to company size.

Social Media 20

Social Media Wiki Optimization Digg 20

Single Grain

JULY 22, 2022

Here’s a brief look at the difference between Web 1.0, and Web 3.0 : Web 1.0 1989-2005) is a read-only web where people can read information written on websites. 1999-2012) is a read-write web where people can read and write content on websites and applications. It is an award-winning Web 3.0

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

WebMarketCentral

APRIL 15, 2008

Instead, it is best to strongly focus on several and then let the viral nature of social media take over. StumbleUpon - A recent post cited StumbleUpon as the best social media site for driving B2B Web traffic. With so many sites to choose from, however, one can easily become overwhelmed. No programming knowledge required.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Marketing Insider Group

JULY 29, 2010

Steve Jacobs Aug 10 2010 Interesting article, and I totally agree with Fiona and JT. I recently came across a viral video from NYU Stern that reminds me of this exact topic of companies trying (needing) to react to social media, and Twitter in particular (the part in the video about misusing Twitter is actually pretty funny – [link].

Social Media 100

Social Media Personalization Branding Brand Identity 100

The Effective Marketer

JULY 5, 2009

For a nice article about features and benefits, check out Michael Fortin. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 That means going a step further and really understanding the “so what” of what you are writing about. United States License. Theme: Contempt by Vault9.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Hubspot

JUNE 3, 2014

To make sure you''re caught up on this "Web 2.0" When a company pays a publication to write a glowing article about them, for example, that''s not an example of paying for earned media -- that''s just paid media. Take viral videos, for example. What Is Earned Media? What earned media isn''t : Publicity you pay for or own.

FAQ 28

FAQ Media Public Relations Web 2.0 28

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

How to Drive Revenue by Improving E-mail Deliverability (eWeek article). Download these podcasts to learn how to use video and Web 2.0 Using Digital, Web 2.0 Viral Video: Spark the Imagination (podcast with MarketingSherpa). Email Marketing for Lead Generation (MarketingSherpa on-demand webinar).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Convince & Convert

APRIL 22, 2010

link] [link] Scott Cowley Really enjoyed this social media article from @jaybaer: [link] via @unmarketing [link] Scott Cowley Really enjoyed this social media article from @jaybaer: [link] via @unmarketing [link] Mark Harai RT @jaybaer: Is Social Media Too Big For Its Britches? Fantastic article! Fantastic article!

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

The Effective Marketer

FEBRUARY 16, 2011

Very helpful article. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Like Be the first to like this post. 5 Responses to Marketing Automation Catching On Fire Robin says: February 17, 2011 at 1:31 pm Many thanks Daniel for gathering these figures. Keep going! United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Magisto

SEPTEMBER 23, 2019

Of course, not every single technical word is in here, but this glossary can be a starting point if you want to understand an article, a conversation, or an email about social media. Blog – A website full of articles, commentaries, content, with a reliable content calendar. Retweets are what makes Twitter a very viral platform.

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

OCTOBER 9, 2012

Short for web log, a blog is a term used to describe a series of online articles displayed in chronological order that generally encourage comments from digital readers. 9) Virality. Viral marketing is word-of-mouth marketing that is carried out voluntarily by a company’s advocates. 10) Web 2.0.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Webbiquity

JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). How Technology, E-Commerce and Web 2.0

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100