Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Marketing Automation Services 103

Marketing Automation Services Marketing Automation Enterprise Management Automation 103

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

The Lead Agency

APRIL 28, 2020

The marketing funnel is a representation of the customer/buyer journey, from a sales/marketing perspective. Its visualisation extends from the initial ‘awareness’ stage, where they first learn about your business/product, all the way through to purchase. In fact, the average B2B buying group is 5.4

Top of Funnel 90

Top of Funnel Marketing Funnels B2B Marketing B2B 90

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. So, multiple peoples’ inputs are needed to get anything done; according to Harvard Business Review , the number of employees involved in B2B solutions purchases averages 6.8

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Learn from the Pros

MARCH 21, 2024

As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. B2B marketing is moving towards a cookieless future, making first-party data crucial. Failure to shift to a first-party data culture could hinder marketing effectiveness and business growth. Source: Contentlift.io

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

The Lead Agency

JULY 16, 2020

Customer retention is a company’s ability to retain its customers over time — it’s a percentage that measures how many customers are retained by the end of a given time period – Hubspot. As B2B businesses navigate a consumer market, we face more competition than we have previously seen. Personalise your Marketing.

Marketing Budget 101

Marketing Budget Top of Funnel Marketing & Strategy Budget Programs 101

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The Lead Agency

MARCH 16, 2021

There’s a reason why approximately 85% of B2B marketers have integrated email marketing into their campaigns – because it works. In fact, 45% of B2B marketers say email is the most effective digital marketing channel. Why B2B email marketing? Types of B2B email marketing. B2B marketing automation.

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Sales Management 74

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 74

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? However, marketers still consider blogging a top marketing channel. Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. In the U.S.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Your Old Pal: The Marketing Funnel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Your Old Pal: The Marketing Funnel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

Hubspot

OCTOBER 11, 2022

Understanding the nature of the buyer's journey is central to conducting sound marketing and sales efforts. Without a solid pulse on how consumers discover, consider, and ultimately decide to purchase products and services like yours, you're bound to sell both departments short. Let's dive in.

Top of Funnel 78

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 78

Golden Spiral

APRIL 1, 2022

Think Beyond the Funnel. Funnel imagery permeates marketing. Fill the funnel with a lot of sales leads, then move on to ultimately reach a narrow, well-defined goal. It’s like catnip for sales and marketing teams. Sales may be sending more emails than marketers. But today’s process is in for a revamp.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Martech Advisor

MARCH 22, 2020

Inbound Vs Outbound marketing channels differ in their approach and goals. While each channel offers uniquely to marketing objectives of brand awareness, lead generation and sales conversions, it is important to know which channel is most effective for your line of business. What is Inbound Marketing? What is Outbound Marketing?

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

PureB2B

MAY 30, 2022

If you're wondering what the main differences are, this article is for you. Demand generation is the focus of marketing initiatives to drive awareness for a company's solutions. It's a crucial part of marketing. It involves the activities used to bring your audience directly into your sales funnel and lead pipeline.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Optinmonster

AUGUST 31, 2022

In this article, we’ll show you how to automatically segment your leads so you can increase your sales. Lead segmentation is a digital marketing strategy that involves sorting your leads into groups with similar characteristics, needs, or interests. Lead segmentation is important because it helps you optimize your sales funnel.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . If demand generation catches the fish, lead generation reels them in.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Learn from the Pros

MARCH 11, 2024

The digital marketing landscape is undergoing a seismic shift as we move towards a world without third-party cookies. For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. Due to privacy concerns, the tide has turned against third-party cookies.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

SalesIntel

AUGUST 20, 2021

In a data-driven digital world, understanding the technology utilized by businesses gives you a distinct competitive advantage. According to Forbes , 70% percent of organizations have already implemented or are actively working on a digital transformation strategy. Their goal is to enhance digital service and solution acceptance.

Top of Funnel 52

Top of Funnel Paid Search Agency Marketing Automation Services Companies 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

NOVEMBER 11, 2021

In this article we’ll dig into how to remove these digital silos, share tips on how to integrate the tools that matter most and share use cases to help you identify the right integrations for your team. How to remove digital silos in an ecosystem of tools . Marketing teams depend on an ecosystem of tools everyday.

Digital Asset Management 115

Digital Asset Management Social Media Work Management Marketing Management 115

SmartBug Media

APRIL 5, 2021

In today’s digital environment, nurturing leads who visit your manufacturing website is critical. In fact, one of the only ways to encourage those prospects to purchase from your company is to nurture them. Photo credit: HubSpot. Encourage them to purchase by a set date in order to receive the offer.

Lead Nurturing 64

Lead Nurturing Top of Funnel Marketing Strategy Marketing & Strategy 64

PureB2B

DECEMBER 9, 2020

If you're wondering what the main differences are, this article is for you. Demand generation is the focus of marketing initiatives to drive awareness for a company's solutions. It's a crucial part of marketing. It involves the activities used to bring your audience directly into your sales funnel and lead pipeline.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Inbox Insight

AUGUST 12, 2019

79% of marketing leads don’t convert ( HubSpot). Not surprising then, 74% of companies say converting leads into customers is their top priority ( Hubspot ). Email nurture workflow programs can vary massively in size and complexity due to your available resource and marketing automation platform. Reading time: 4 minutes.

Lead Nurturing 81

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 81

Hubspot

DECEMBER 22, 2020

These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. Avoid paid keyword traps. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. Digital transformation and technology have transformed how we reach other businesses that can become our clients and customers. So as B2B industries become more competitive, we need to find more effective ways to market our products and services.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Outgrow

JUNE 26, 2022

Attraction Marketing: What Is It and How to Implement It? . Every business needs a marketing strategy that is personal, effective, and enhances brand recognition and trust. That’s where Attraction Marketing comes in! . What is attraction marketing? . What Is Attraction Marketing? Define Product Features.

Paid Search Agency 52

Paid Search Agency Outgrow Planning Advertising Agencies 52

Directive Agency

OCTOBER 25, 2019

In today’s digital landscape, it’s often beneficial to consume CRO articles with over 10 pointers to lead you to better results. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Golden Spiral

NOVEMBER 12, 2021

As you think about your marketing plan for the coming year and your KPIs, what one metric stands out most of all? In this article, we will: How do you define your north star? How does a north star contribute to marketing? Hitachi Vantara: Ratio between current revenue stream and new digital revenue stream. Keep pressing.

Top of Funnel 62

Top of Funnel Digital Marketing Funnels Work Management Linkedin 62

Albacross

DECEMBER 25, 2018

Social media has evolved into a booming marketing frontier, where businesses of all shapes and sizes flock. According to Hubspot, social media has a 100% higher lead-to-close rate than inbound marketing, which is rather impressive. Thus, if you really mean business, you have to take action and form a solid marketing plan.

Social Media 65

Social Media Lead Generation Top of Funnel Sales Qualified Leads 65

The Lead Agency

NOVEMBER 15, 2017

The Art of Influencer Marketing for B2B. Smart B2B marketers are picking up on the growing role of influencers in the digital marketing landscape. Find out how B2B Influencer Marketing can help you bolster your business’s credibility, reach new audiences and generate new leads. Benefits of B2B Influencer Marketing.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88