Analytics Media Plans RSS Social Media 
Convince & Convert
MARCH 25, 2010
Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.
Convince & Convert
SEPTEMBER 21, 2010
She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?
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Convince & Convert
MARCH 23, 2010
If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.
Hubspot
JANUARY 23, 2020
Additionally, the interface supports multiple campaign structures and has different toggles for the analytics you choose to track. A huge asset of Campaign Monitor is that you can manage every client (different businesses or multiple social media accounts in general) from one account. ActiveCampaign. Price: $9/mo.
NuSpark Consulting
NOVEMBER 16, 2011
25% Pay-per-click, and, 18% social media. Are these B2B companies e-commerce or online catalogs, where a lead can be classified as a “request-a-quote” or are they complex products, meaning that multiple touch points via media and content have to occur before the prospect becomes a lead? Measurement and Analytics.
Industrial Marketing Today
AUGUST 3, 2010
To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.
NuSpark Consulting
SEPTEMBER 9, 2012
You can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites that you select. This doesn’t take the place of email lead nurturing, but can complement the nurturing process, much like social media. . • Placements: These are specific websites where you want to target your ads.
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