The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Allocadia

JUNE 7, 2019

These days, we hear a lot of lip service given to being a “data-driven marketer.”. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. What does it mean to be data-driven?

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

These days, we hear a lot of lip service given to being a “data-driven marketer.”. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. What does it mean to be data-driven?

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. In the B2B marketing space this is notorious.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Those objectives include revenue, market share, branding, and lead generation objectives. How many qualified leads. Cost-per-lead.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

FEBRUARY 22, 2011

WordPress Plugins for Marketers (click to zoom) Note: Only WordPress.org (the free, host-it-yourself version of WordPress) allows for plugins. Click to download the WordPress Plugins for Marketers in Excel (XLS) format. Reply WordPress Plugins for Marketers | WordPress News says: February 26, 2011 at 10:29 pm [.] Let us know!

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. What is the summary?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Hubspot

OCTOBER 16, 2019

In today's world, PR and marketing overlap and intertwine, making it necessary to work together. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?" While the duties of public relations and marketing can overlap, the two serve different functions.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Content Standard

MAY 25, 2017

Though CMOs were once exclusively focused on marketing initiatives for the company, the evolution of the field has brought the chief marketing officer into a close working proximity with technology and its associated responsibilities. Blurring Lines Between Marketing and IT. Marketing technologies have exploded in recent years.

CMO 42

CMO Enterprise Management Marketing Budget Work Management 42

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

Marketing Budget 292

Marketing Budget B2B Marketing B2B Planning 292

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

KoMarketing Associates

AUGUST 3, 2017

Apart from knowing that the target audiences are different, the average business professional may not know the differences between business-to-business and business-to-consumer marketing. That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Hinge Marketing

FEBRUARY 10, 2022

For more than a decade, Hinge has been researching the fastest growing and most profitable firms across multiple professional services industries—analyzing the very latest and most effective marketing and business development strategies. While the shift toward digital marketing techniques continues, more opportunity is still at hand.

Marketing Budget 98

Marketing Budget Work Management Marketing Management Marketing Automation Services 98

The Marketing Blender

APRIL 14, 2022

Your Go-To Guide to Creating a B2B Marketing Strategy Framework. Are you looking to create a successful marketing strategy but don’t know where to start? Creating a framework is a great way to organize your thoughts and develop a plan of action. What Is B2B Marketing? What Is B2B Marketing?

Top of Funnel 52

Top of Funnel Marketing Budget Allocation B2B Marketing 52

Hubspot

MARCH 26, 2012

Closed-loop reporting is one of the most powerful tools that we online marketers have at our disposal. Not only does it allow us to demonstrate our work’s value to our bosses, organizations and clients, but it also enables us to improve our marketing. What Is Closed-Loop Marketing?

Marketing Report 28

Marketing Report Work Management Marketing Budget Planning 28

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors. What Is Different about SaaS Marketing? Book My Free SaaS Marketing Consultation.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Single Grain

MARCH 24, 2022

It’s no secret that inbound marketing is the most effective way to convert leads and boost sales: Properly executed inbound marketing is 10x more effective for lead conversion than outbound. Unfortunately, inbound marketing does require quite a bit of work. That’s where inbound marketing agencies come in. close rate.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 52

Valasys

MAY 29, 2020

The B2B marketing landscape has evolved in recent years to be completely digitized. As the world is in the grip of a pandemic, there have never been better reasons to use reliable B2B Martech software than the current lockdown period to drive innovation and support B2B business strategy. What is B2B Marketing Software.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Parse.ly

FEBRUARY 3, 2021

I joined the team at the start of this year and am excited to help grow the company and spread the word about content analytics! I’ve been doing marketing for B2B tech companies for 10 years now. It’s been pretty cool to see how businesses use technology and data to inform different aspects of their go-to-market strategy. .

Organization 52

Organization Budget Programs Marketing Budget Content 52

Parse.ly

FEBRUARY 3, 2021

I joined the team at the start of this year and am excited to help grow the company and spread the word about content analytics! I’ve been doing marketing for B2B tech companies for 10 years now. Join me here on Parse.ly’s blog for content marketing tips and tricks that I’ve picked up along the way.

Organization 52

Organization Budget Programs Marketing Budget Content 52

B2B Digital Marketer

SEPTEMBER 8, 2020

With sales and marketing being done more at a distance, traditional methods for engaging potential customers are becoming more obsolete. In this episode of the B2B Digital Marketer Podcast, A. He also serves as Global Digital Marketing Manager, at Hexagon Geosystems. 02:50 – The one funnel strategy.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email Marketing Tips and Tactics.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Terminus

DECEMBER 13, 2019

B2B manufacturers face some difficult market challenges: Long, complex sales cycles. Limited market data. This is especially true when, like many manufacturing marketers, you’re relying on outdated or ineffective strategies to acquire and retain new customers. Check out the full webinar here. Growing buying committees.

Account Based Marketing 26

Account Based Marketing Ideal Customer Profiles ABM Sales Management 26

Lead Liaison

DECEMBER 26, 2018

According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Does your solution integrate with my CRM, marketing automation platform, and/or analytics platform? To download the PDF of this resource, click here. .

Enterprise Management 48

Enterprise Management Marketing Management Marketing Automation Services Lead Management 48

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. Marketing did their thing. Organizations with tightly-aligned sales and marketing had 36% higher customer retention rates and achieved 38% higher sales win rates – MarketingProfs.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. Lack of integration across marketing (58%). Lack of budget (43%) and buy-in (38%). This is called context.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Albacross

SEPTEMBER 25, 2018

Benjamin Franklin once said – if you fail to plan, you plan to fail. If you’re struggling with your B2B marketing, it doesn’t necessarily mean that your product sucks, or that you’re using the wrong marketing channels. It might simply be because you don’t have a well thought out plan. Alright, let’s get into it!

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

Benjamin Franklin once said – if you fail to plan, you plan to fail. If you’re struggling with your B2B marketing, it doesn’t necessarily mean that your product sucks, or that you’re using the wrong marketing channels. It might simply be because you don’t have a well thought out plan. Alright, let’s get into it!

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

Hubspot

JULY 21, 2015

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Why Businesses Need a Content Marketing Strategy.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

SEPTEMBER 23, 2021

It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Analytics Statistics 2.6 The Sales Analytics Process 1.1

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65