Adobe Experience Cloud Blog

JULY 30, 2009

The next interview in the B2B Marketing Thought Leader interview series is with David Taber. David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. Q: What do marketers need to look out for in CRM analytics?

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Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

JANUARY 31, 2010

Neolane may be the most similar, since it also straddles the business and consumer marketing worlds. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems.

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Paid Search Agency Work Management Marketing Management Resource Management 120

Adobe Experience Cloud Blog

FEBRUARY 3, 2012

That is what we as marketers try to do with marketing automation—make the process of marketing more efficient, long-lasting, and available. Most of us, like Edison, are dabbling in the great unknown with trials and errors when it comes to marketing automation. Along the way it can get frustrating.

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Marketing Automation Services Marketing Automation Enterprise Management Work Management 48

Adobe Experience Cloud Blog

JUNE 4, 2013

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Where marketing is going. Our comprehensive solution includes great email capabilities, but goes much deeper to include enterprise-class marketing automation, social marketing, marketing financial management, and revenue cycle analytics.

Acquisitions 48

Acquisitions Enterprise Management Salesforce.com Work Management 48

The Point

NOVEMBER 5, 2009

It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles. HS) Where do you see as the greatest opportunity to improve marketing and sales processes?

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

LeadSloth

JULY 12, 2010

With the improved Lead Manager, you could even use HubSpot as your CRM system. You can use basic email marketing to stay in touch with your prospects or create some drip campaigns. And finally, reporting and analytics show the business results of your activities. Conclusion.

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Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Marketing Insider Group

JANUARY 24, 2013

. @ Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge.

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Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

APRIL 5, 2009

True Influence has existing integrations with Salesforce.com and SugarCRM. The system provides its own Web analytics, based on page tags. Prices are being revised at this writing but are generally intended to be competitive in the middle tier of the demand generation market.

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Demand Generation Digital Asset Management Demand Marketing Management 120

Adobe Experience Cloud Blog

MAY 1, 2011

Both the sales and marketing teams are truly crushing it. Marketo’s own lead management process – and sales and marketing philosophy – is driven by the same technology that we sell, a lead management , sales insight and revenue analytics platform. But perhaps it goes deeper than that.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Marketo 48

Customer Experience Matrix

AUGUST 18, 2010

It combines this with standard B2B marketing automation features to provide better-qualified leads to sales people. The B2B marketing automation industry has reached the stage where product features are similar and companies compete primarily on business and marketing savvy. Such is my take on LeadForce1.

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Marketing Automation Services Marketing Automation Automation Jigsaw 120

Lead Liaison

DECEMBER 31, 2018

Dallas, Texas – Lead Liaison first launched their event lead capture solution, GoCapture!™, They have rapidly become the global leader in event lead management. marketing automation platforms (HubSpot, Eloqua, Salesforce.com Marketing Cloud, etc.), About Lead Liaison.

Lead Liaison 48

Lead Liaison Cost per Lead Enterprise Management Lead Management 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Lead Liaison

APRIL 1, 2019

An enhanced CRM/Marketing automation connector allows for deeper integrations. Our new Sales Dashboard is full of rich analytics. Plus, we’ve added over 10 new capabilities to our event lead management solution, GoExhibit!™. License: Lead Management Automation (LMA)™ – Marketing Automation.

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Lead Liaison Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

NOVEMBER 29, 2010

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its new clients are larger firms and half are switching from another marketing automation product that they found inadequate. Web analytics. download and document management.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

MLT Creative

MAY 26, 2010

This deep dive into marketing automation has been almost as fun as it has been informational. Market Bright Market Bright enables companies to execute campaigns on their own, with automated lead scoring and closed-loop marketing analytics.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

JANUARY 9, 2009

The next interview in the B2B Marketing thought leader interview series is with Aaron Ross, formerly with salesforce.com and founder of PebbleStorm:CEOFlow. Tell us a little bit about how you got into marketing, and what you like most about it. I had more ego than understanding about lead generation and professional selling.

Thought Leadership 48

Thought Leadership Lead Management Sales Leads Work Management 48

Customer Experience Matrix

JUNE 17, 2009

Marqui’s VP Marketing Richard Sharp defines “marketing automation” as the combination of Web content management and campaign management. In this view, content management is responsible for attracting, engaging and capturing leads, while campaign management captures, nutures, and sends leads to sales.

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120

Kapost

OCTOBER 21, 2016

Now, most marketing organizations do the majority of work internally rather than through agencies across specialized teams (social, demand gen, etc.). Tools : 10 years ago, we were just beginning to experiment with email marketing tools. Channels : Again, in the recent past, marketing focused on the sales channel, ads, and events.

Resource Management 48

Resource Management Work Management Paid Search Agency Marketing Management 48

Customer Experience Matrix

APRIL 14, 2009

Actions can send the lead to the CRM system, assign the lead to an owner, and send the owner an email. LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API. Users can define up to sixteen user-assigned fields on the lead record, plus an unlimited number of survey responses.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Elyse DeVries.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Elyse DeVries.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Full Circle Insights

JULY 12, 2021

The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc.

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Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98

Full Circle Insights

SEPTEMBER 20, 2022

Works with all Full Circle marketing analytics products: Campaign Attribution to attribute revenue to specific campaigns, Digital Source Tracker to track the impact of Digital marketing campaigns, Funnel Metrics for tracking person-based funnels, and Matchmaker for connecting Leads to Accounts in your CRM. White Papers.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

JANUARY 24, 2023

The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc.

Full Circle Insights 52

Full Circle Insights Sales Management Bombora Top of Funnel 52

Full Circle Insights

FEBRUARY 28, 2023

The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

MAY 10, 2021

The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc.

Full Circle Insights 59

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 59

Full Circle Insights

MARCH 23, 2021

The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc.

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

Full Circle Insights

OCTOBER 5, 2021

The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Sales Management Lead Ranking 52