Remove Analytics Remove Growth Marketing Remove Newsletter Remove Startups
article thumbnail

Intro to the MKT1 Method: A crash course in B2B startup marketing

MKT1

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024. Access to the overview slides for paid subscribers.

article thumbnail

How to organize your B2B growth marketing team

MKT1

Back in August, I tweeted one of my deepest, darkest marketing secrets, I hadn’t yet developed definitive definitions of growth marketing and demand generation. I included growth marketing, but knew I could provide more clarity on this part of the marketing org. 8 months later, and I’m ready.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to hire your first growth team

Lenny's Newsletter

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Q: How do I hire and build my first growth team? Sustainable growth is about evolution, not revolution.

article thumbnail

The (marketing) funnel isn’t dead

MKT1

This funnel mapping process is one of the key foundational elements of your growth strategy. Here’s the schedule: 2 Hour Workshop: How to hire your first few B2B marketers Jun 15, 9 - 11 AM PT $250. 20% off for paid newsletter subscribers. 20% off for paid newsletter subscribers.

article thumbnail

AI workflows for marketers—and recommended tools for each

MKT1

After reading this newsletter, you should have a few products to check out and a better tactical understanding of how AI can make you a better marketer. We’ll cover: An overview of the 4 main workflows AI can help marketers with, plus examples of products that can help with each. Who is it for?

article thumbnail

How to choose the right marketing channels for your startup

MKT1

These are some of the most common questions I get about growth marketing strategy from B2B startups of all sizes. ” But that’s the truth, you need to pick channels that will work for your startup specifically. Part 1: What drives your growth marketing strategy? last month’s newsletter.

article thumbnail

Building an efficient marketing machine: the fuel & the engine

MKT1

If you keep the fuel-engine concept in mind, you’ll get the mix of marketing activities correct, the right set of people on your marketing team, and high impact work out the door. In this newsletter: This post is a (sort-of) complement to our most popular newsletter, “How to Organize your SaaS Marketing Org.”