InsightSquared
APRIL 12, 2018
For most companies, the CRM system is where the operational data is created, updated, and worked on – this includes data such as opportunity information, which is necessary to measure the effectiveness of marketing activities. While they may offer reporting and analytics as part of their platform, this is not a core capability.
Webbiquity
AUGUST 4, 2020
Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics. It provides event registration and management; videos and polls to boost engagement; automatic invitations and reminder emails; and attendee analytics. Pricing: $49/$99/$199/$399 per organizer per month.
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Heinz Marketing
MARCH 28, 2024
In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements. Maybe not so much anymore.
ClickZ
JANUARY 22, 2020
In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Marketing analytics. Oracle Eloqua. Search Marketing.
markempa
FEBRUARY 18, 2013
Tweet Customer relationship management (CRM) is defined a number of different ways. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics.
Customer Experience Matrix
JUNE 27, 2013
Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. It still doesn’t put Adobe on equal footing with Oracle , Salesforce, SAP or Microsoft , since they all have major CRM platforms which Adobe does not. The deal is not particularly surprising.
Webbiquity
AUGUST 18, 2020
Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.
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