Predictive modeling: What it is and how it can improve your marketing strategy
ClickZ
MAY 23, 2019
Marketing is measured using many different KPIs, such as cost per acquisition (CPA) and click-through rates (CTR). Chances are, the number is in the double digits with the year not even half finished. Indeed, 43% of survey respondents said that creative was the third greatest area of impact for predictive modeling. .
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