Industrial and B2B Customer Engagement Simplified
Industrial Marketing Today
AUGUST 3, 2010
To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” You can read his entire blog post here. Let’s see how Google Analytics can help you do just that.
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