Convince & Convert

APRIL 28, 2010

It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. million followers on Twitter? The reality is, there’s never been a level playing field.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 23, 2010

Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Jeans with either paint splashed on them, a knife sheath attached to the belt, or a distinct ring on the back pocket indicating habitual tobacco chewing. Your blog works exactly the same way. Pay attention to your statistics with regard to calls to actions.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Instead of a series of self-contained initiatives, build yourself a content ladder.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. If it’s not, then we don’t. We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. I asked the CEOs about how this is working in practice.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. Put another way, Twitter users are 3 times more likely to follow brands than Facebook users. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies.

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Or, you could survey Web site visitors, gathering data in real-time. Not in a “here’s our FAQ&# way, but in a vigorous, social media way.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. If you have a tools-focused strategy, you don’t really have a strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Facebook fan pages are email newsletters 2.0

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer? What about you?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. His answer?

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. I’m not counting search terms like “Facebook&# because it’s unlikely Convince & Convert will ever have enough juice to rank for such a broad term.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. SazBean ( Social Network Analytics Measurement Social Media ). June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

AUGUST 26, 2010

Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

BuzzSumo

JANUARY 19, 2021

Kristi Hines , Freelance Writer and Blogger. What would be superb is if I could use an RSS feed to automatically put my new content links into an analytics tool (much like BuzzSumo) that would measure the social engagement of my posts. Here is what they had to say: Want to get started on your own outreach strategy? Try BuzzSumo.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 31, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously.

Social Media 40

Social Media Paid Content Tools Media 40

Hinge Marketing

JULY 6, 2022

But many firms haven’t gotten the message and are still slow to adopt the digital and content marketing tactics that attract modern buyers. Even the almighty referral has been in steady decline for years. And the COVID pandemic has only accelerated the market’s transition to the digital arena. Inbound leads are typically easier to close.

Lead Generation 142

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 142

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. But there are 400 million people on Facebook,&# Gilbert said. “I want to know what they are saying, too.&# that’s a big deal.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Convince & Convert

APRIL 7, 2010

I’m starting to hear a lot of smart people scoff at these services, primarily along these lines “Why do I care where someone is eating for lunch?&# The last time I heard that line of reasoning en mass was when legions were objecting to a new thing called Twitter. I chose geo-location apps as the topic for my session.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Influencer marketing. Sales enablement. Closed loop attribution and reporting. Joe Pulizzi.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

MARCH 2, 2010

The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ). And the fact that Forrester Research projects social media spend in the U.S.

Business 117

Business Paid Search Agency Social Media Analysis 117

Webbiquity

AUGUST 16, 2010

Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. by Kuno Creative.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100