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5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update)

chiefmartech

VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and extract value. However, here in the US, we’re seeing vertical competition on the Internet grow too.

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3 emerging influencer trends that marketers should watch

SmartBrief - Marketing

Influencers take on new role: product development Content creators continue to break through new barriers in the creator economy, which is free from traditional business constraints. The field has matured significantly in the past four years to include real-time polling and analytics.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. Twitter is compelling for certain verticals, news, politics, sports. public broadcast models.

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How to build a disruptive marketing campaign

Martech

” And, “74% said brands can do so by providing a higher level of customer service.” Short-form vertical videos are another trend made popular by TikTok and is now being used by businesses across all social media platforms. This number will only go up as the barriers to entry continue to decrease. In the U.S.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

“, and it focused on content marketing strategies and tactics for professional services companies. Is content marketing required for professional services companies? Marketing automation services are available to all. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

“, and it focused on content marketing strategies and tactics for professional services companies. Is content marketing required for professional services companies? Marketing automation services are available to all. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite.

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What’s the best way for brands to use Instagram video?

Sprout Social

The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. Meanwhile, 15-second vertical videos are supported via Stories. Show off your product or service in action. Keep an eye on your Instagram video analytics. No surprises here!