Customer Experience Matrix

OCTOBER 17, 2014

photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. The core technology was acquired when Salesforce.com bought EdgeSpring last June. But nomenclature notwithstanding, the two systems do seem to work together.

Analytics 120

Analytics Process Salesforce.com Allocation 120

InsightSquared

NOVEMBER 29, 2017

They’re the ones primarily responsible for the complex reporting and analysis involved in sales forecasting and planning for the road ahead. As owners of the sales tech stack , sales operations directors are always evaluating new sales technology vendors and managing the CRM (typically Salesforce.com ) infrastructure.

Work Management 120

Work Management Salesforce.com Deliverability Forecasting 120

ANNUITAS

AUGUST 20, 2014

Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS. What is your strategic focus?

Marketing Automation 100

Marketing Automation Work Management Salesforce.com Automation 100

Customer Experience Matrix

MARCH 6, 2016

Of these, I found WickedReports the most interesting: they use customer tracking to do multi-channel lead attribution and customer value analysis. Note also that Salesforce.com is just two years older than Infusionsoft; by the time it had reached Infusionsoft's current age, its revenue was already $4 billion.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Marketing Insider Group

DECEMBER 7, 2020

By using data, tools, and research, we’re going to conduct a content marketing analysis of various business software segments. All you have to do is look at Salesforce.com, arguably the first successful SaaS tool. salesforce.com. Salesforce.com. Mapping content to each stage of the funnel is the right way to do it.

Top of Funnel 281

Top of Funnel Work Management Analysis Marketing Management 281

Customer Experience Matrix

OCTOBER 24, 2014

This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

MARCH 26, 2015

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Customer Experience Matrix

JUNE 14, 2013

Sentiment analysis can (with limited reliability) detect the attitudes that individuals express. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. More advanced technology does exist. Identity aggregators can link email, social media, and other addresses for the same individual.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 10, 2017

There’s probably some AI at work in that analysis. Response data can also be posted to Salesforce.com or Marketos, with additional integrations planned for the near future. To find the right targets, Lead Genius loads a client's current CRM lists. So AI does indirectly drive interaction flows.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

MARCH 25, 2009

There was a sound technical reason for this: sales and service are operational systems with a transactional data architecture, while marketing databases are structured for analysis. But regardless of what Salesforce.com does in the short term, it's worth asking whether independent demand generation systems really have a long-term future.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Salesforce.com 120

Customer Experience Matrix

JULY 25, 2014

In fact, Oracle’s discussion made almost exactly the same points I’ve been making about Customer Data Platforms: that marketers need a shared customer database which integrates information about each individual and makes the consolidated information easily available to analysis and execution systems.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

Seismic

FEBRUARY 10, 2020

Prior to Roderick Jefferson & Associates, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles for Marketo, Oracle Marketing Cloud, Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T. How do you define sales enablement at your organization?

Marketing Analytics Tools 97

Marketing Analytics Tools Salesforce.com Cross-Selling Thought Leadership 97

Customer Experience Matrix

APRIL 5, 2011

Whatsnexx’s Jacques Spilka says he finds huge time savings in the analysis stage that precedes the campaign set-up: instead of taking a week to understand client needs and processes, he can do it in a few hours using the state-based technique. The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

ViewPoint

DECEMBER 17, 2013

Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Company SWOT analysis (OneSource). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes.

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

markempa

MAY 30, 2017

To do a detailed audience analysis to help marketers understand how they can improve marketing accuracy. From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. That’s why I interviewed Mathew Sweezey ( @msweezey ). Along with that way, I wrote a book called Marketing Automation for Dummies.

Linkedin 297

Linkedin Research Studies B2B 297

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing.

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

Customer Experience Matrix

JUNE 30, 2010

Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. LeadForce1 launched a solution that uses advanced text analysis to measure user intent, and thus provide much better guidance to salespeople than conventional behavioral analysis.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

xiQ

SEPTEMBER 19, 2016

This analysis, combined with xiQ’s other content marketing abilities, empowers sales and marketing teams with real-time insights that can improve engagement with customers and prospects. With xiQ, Genpact can identify real-time market intelligence to further strengthen its ability to support client growth, efficiency and business agility.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

Salesforce Marketing Cloud

JULY 6, 2023

acronym: collaboration, analysis, relationships, development, and strategy. Behind the Cloud’ by Marc Benioff Recommended by Kristen Handler, senior account manager at Red Argyle What it’s about: This book tells “the untold story of how Salesforce.com went from idea to billion-dollar company.”

Enterprise Management 86

Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

Customer Experience Matrix

DECEMBER 1, 2014

In its current incarnation, Radius also imports a list of won and lost deals from each client’s CRM system (direct connection to Salesforce.com , batch imports from others) and shows how well each attribute correlates with success. It supplements these with conventional data sources to capture businesses with a limited digital profile.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Webbiquity

JULY 12, 2016

Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. Google Review Count: 44,200. Pricing: $1,000 to $3,000 per month. 13) Leadsius.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

DealSignal

AUGUST 27, 2020

Using your fine-grained personas and ideal customer profile, the DealSignal On-Demand Contact Data Platform can provide a TAM analysis, as well as contact discovery, enrichment and verification, so your team will have all the data needed to effectively personalize their outreach. Salesforce is a registered trademark of Salesforce.com, inc.

CRM 52

CRM Ideal Customer Profiles Account Based Marketing Salesforce.com 52

B2B Marketing Analytics

AUGUST 2, 2020

Given that the volumes of data are enormous now, the most efficient and automated approach to this analysis is by loading all the relevant data from marketing automation and CRM platforms in a SQL server (Redshift, Snowflake, MySQL, MS-SQL, BigQuery).

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Varicent

SEPTEMBER 25, 2018

The new release drives three key areas for high-growth B2B companies: Visibility – operational and risk analysis done in a way that's easy for anyone to understand and take action on with a focus on driving growth. Salesforce, Dreamforce, Dreampitch and others are among the trademarks of salesforce.com, inc.

Top of Funnel 66

Top of Funnel Salesforce.com Advertising Funnels Leads 66

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. CRM integration is currently limited to sending data to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

AUGUST 6, 2013

What clients do use are extensive reporting tools that show marketing calendars, campaign results, customer profiles, Web tracking reports, funnel analysis, return on investment, and other information. The system also gives sales users reports on new leads, activities of existing leads, and visits from target accounts.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

JANUARY 4, 2012

LeadFormix combines its behavior analysis with anonymous visitor identification (inferring their company from the IP address), access to external prospect lists and enhancement data, and collaboration with partners and affiliates to share lead access. In particular, LeadFormix infers visitors' “intent” (i.e.,

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

OCTOBER 29, 2015

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. The system also provides some data analysis capabilities, including time series, ranking, pie charts, word frequency, calendars, time of day, and trend reports.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

xiQ

SEPTEMBER 19, 2016

This analysis, combined with xiQ’s other content marketing abilities, empowers sales and marketing teams with real-time insights that can improve engagement with customers and prospects. With xiQ, Genpact can identify real-time market intelligence to further strengthen its ability to support client growth, efficiency and business agility.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Biznology

SEPTEMBER 16, 2013

Why stop at sentiment analysis when you can identify conversation within the steps of your own buyer’s journey? Social Media Marketing Converseon DataSift Gnip Radian6 Salesforce.com social listening social media social media listening Tumblr twitter'

Social Media 80

Social Media Marketing Management Media Salesforce.com 80

Biznology

NOVEMBER 27, 2013

Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Company SWOT analysis (OneSource). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Valasys

JUNE 11, 2019

Tableau integration will allow users to analyze big-data from an array of databases as well as from customer segmentation & their intent analysis. About Salesforce: Salesforce.com Inc. With the acquisition of Tableau, Salesforce plans to empower its customers with data insights.

Purchase 40

Purchase Software Salesforce.com Acquisitions 40

Customer Experience Matrix

FEBRUARY 25, 2009

The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 11, 2015

The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. This is currently measured by tracking how often each item is used by sales people and read by recipients.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

xiQ

APRIL 12, 2016

It was also very exciting when IBM Watson approached us for a partnership and offered to bring in artificial intelligence driven insights and analysis into our offering to our customers.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Curation 62