Remove Analysis Remove Differentiation Remove Focus Group Remove Studies
article thumbnail

How to Grow Your Business with Voice of the Customer

SendX

According to a study by Qualtrics , improved customer experience (CX) has an overwhelmingly positive effect on business, with 94% of customers saying they are likely to buy again from a business with “very good” CX. And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x year-over-year.

Business 354
article thumbnail

Why Is Market Research Important for Any Product or Service Launch?

SmartBug Media

Additionally, market research can help you make product decisions that are consumer forward and evaluate your marketplace to deliver products that are differentiated from your competition. You’ll want to identify target audiences and use this data to create effective messaging strategies tailored toward them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Analyze and Interpret Market Research Data for Business Growth

Valasys

This involves various methods such as surveys, focus groups, interviews, and observational studies. Sources like reports, studies, and data from industries, government agencies, or other businesses. A market analysis is complex, but your business must succeed. It aims to get answers to a specific research question.

article thumbnail

The Impact of Digital Marketing Automation on Senior Living Communities

Stevens & Tate

This research can include demographic studies to understand age distributions and economic factors, surveys to gauge service expectations, and focus groups to test market reactions to potential new services or facilities.

article thumbnail

Brand Research for Professional Services: What Every Executive Needs to Know to Grow Their Brand

Hinge Marketing

All too often in the professional services field, you see lots of competition with very little differentiation. In fact, most firms rely on “me too” differentiators, so they all sound pretty much the same. Studies show that firms that conduct brand research grow faster and are more profitable than firms that do not.

article thumbnail

4 Ways to Elevate Your Brand by Improving Customer Experience

Launch Marketing

By 2020, customer experience (CX) is expected to overtake price and product as the key brand differentiator ( Walker study ). Gartner notes that companies implementing customer experience initiatives begin by focusing on the collection and analysis of customer feedback. The amount of data available to us is virtually endless.

article thumbnail

B2B Marketing Research: What You Need to Know

Hinge Marketing

Typically, the research process consists of two parts: data collection and analysis. Phone interviews, face-to-face interviews and focus groups are the most common ways businesses conduct qualitative research. Some studies include both quantitative and qualitative research. Uncover your differentiators.